Your Amazon account is suspended, what to do now? Many sellers make ordinary mistakes which end up damaging the appeal process, delaying reinstatement, and reducing the possibility for positive replies from Seller Performance. Reinstatement is a process, and it is very significant to begin implementing the right practices as soon as the account is suspended.
Below are the 10 things not to do once your Amazon Seller Account has been Suspended.
#1: Don’t hurry to submit your first appeal
A suspension is a method. Many sellers believe that they require to submit something immediately, and they waste their appeal button on a useless POA (plan of action). Amazon hardly ever reinstates an account after the first appeal is sent. Unless it’s a very negligible violation, the process can take days or even weeks. Most suspensions need multiple back and forth communications with Seller Performance.
Seller Performance suspends thousands of sellers every day, and Seller Performance investigators only take a few minutes to analysis each appeal. Make sure that you take your time to plan the most efficient appeal before submitting anything to Seller Performance.
#2: Don’t open a new account
Once a seller account is suspended, many sellers believe that they can just open a new account, and begin over. Sellers use a different name and bank account and believe that they can trick Amazon, and begin selling again. Regrettably, this is not the case at all. Opening a new account after a suspension will harm the appeal process, and delay reinstatement.
Amazon has many methods of linking seller accounts, and the second account will be discovered, and connected to the original account. Once the second account is connected, there is ZERO possibility of getting the second account reinstated. At this point, the seller has wasted time opening the new account and minimized their possibility of reinstatement on their original account.
Focus on preparing the finest appeal for your account, and don’t waste time trying to make a new account.
#3: Don’t change or produce invoices for any reason
Sellers are becoming more and more conscious that Amazon doesn’t want them to get their inventory from illegal sources. Due to this, once an account is suspended for “inauthentic” inventory, many sellers change their current invoices to “fit” what Amazon is inquiring for. If a seller only has a receipt or purchase order, they will make an invoice, and submit it to Amazon wishing that it will work. Most of the time, this process doesn’t work, and it damages the case considerably. Even the slightest amendment can result in delays to reinstatement.
Amazon notices thousands of invoices on a daily basis, and it is very simple for Seller Performance agents to mark a fake or manipulated invoice. Submitting this type of invoice can add on another infringement called “forged and manipulated”; this type of suspension is very hard to resolve. Therefore, even if you purchased the products from a seller located in Asia, a retail location, or a liquidation company, submit the original proof of purchase to Seller Performance.
Also, if you drop-ship your products and you listed products which you never had in stock, it is most excellent to confess your business practices to Seller Performance immediately.
#4: Don’t intimidate Amazon with official action
Seller Performance likes to notice that the seller is taking responsibility for their actions, and they desire to deal directly with the seller during the appeal process. Many sellers reach out to an attorney for help, and the attorney begins contacting Seller Performance on the sellers’ behalf.
Once an attorney is involved, the appeal process is considerably delayed. Occasionally Amazon becomes entirely unresponsive until the seller begins personally contacting them regarding their suspension.
In the case of a violation suspension, an attorney can reach out to the complaining party to reach a resolution, and request that the complaint is withdrawn. Once the complaint is withdrawn, the seller requires to converse with Seller Performance about the results.
#5: Don’t get in touch with Seller Support by email or through your seller account
Seller Performance is the only section that can help once an account is suspended. There is no straight phone number for Seller Performance. All communications should be handled through email.
Contrary to what most sellers believe, Seller Support has completely no capability to impact the results of a suspension. It is quite mystifying because many suspension notices instruct sellers to “Contact Seller Support” if they have any queries. Regrettably, Seller Support only provides essential customer support, and they usually provide their recommendation based on generic templates.
Even though Seller Support cannot help with the account reinstatement, they occasionally provide the recommendation to the seller which can harm the appeal process. Since the recommendation is coming from a section within Amazon, most sellers consider it to be believable and base their appeals on inaccurate information. Make sure to only converse with Seller Performance once the account is suspended.
#6: Don’t be offensive to Seller Performance, or use rude language
This is a no brainer, but many sellers are so saddened after their account is suspended, that they will send a shout to Seller Performance with unsuitable language. Once a seller sends this kind of message, the reinstatement process will most certainly be delayed.
The seller will require to openly apologize to Seller Performance regarding their behavior, and Seller Performance may not answer when they submit an efficient appeal.
It is extremely significant to know that suspensions are part of doing business with Amazon. Once an account is suspended, keep a cool head and begin focusing on making the best POA to get the account reinstated.
#7: Don’t send numerous letters after submitting the first appeal
Once the initial appeal has been submitted, it is most excellent to wait up to a week before submitting any further letters. The days of “12-24 hour” answer times are long gone due to the volume of appeals that Seller Performance gets on a daily basis. Also, the bulk of the time, Seller Performance doesn’t deliver a confirmation that the appeal has been received, which can make many sellers anxious.
Many sellers terror and begin thinking that Seller Performance hasn’t received their appeal, or is pay no attention to their appeal. Due to this, sellers begin sending multiple appeals with different information in order to attempt to get an answer from Seller Performance. Submitting numerous appeals will delay the reinstatement.
Seller Performance has received the appeal, and they will answer once they have reviewed it on their end.
#8: Don’t blame consumers or Amazon processes for the suspension
Numerous sellers submit appeals which single out specific buyers and orders, guilt their issues on the actions of a consumer, or blame Amazon processes for their suspension.
Amazon is an extremely customer-centric company. All of their terms and policies favor the consumer, and any appeal which blames consumers will not get a positive result. Also, Amazon imagines sellers to be well-known with all of their current policies and guidelines. Blaming Amazon processes will not affect in reinstatement.
Focus on your own practices and procedures when making your appeal. Finally, Amazon wants to know what changes you will make to keep their customers glad and obey with their guidelines.
#9: Don’t instantly contact Jeff Bezos – this is the last resort
For many suppliers, Amazon is their only source of income. Thus, once an account is suspended, sellers are anxious to get reinstated instantly. Due to this, sellers automatically contact Jeff Bezos if they don’t receive an immediate answer from Seller Performance.
Due to the number of emails that are sent to Jeff Bezos for a huge number of different reasons, this method generally does not provide any positive results. The emails are not examined by Jeff Bezos; they are transferred to an escalation department that reviews all of the emails that are delivered to Jeff Bezos.
Regrettably, if an answer is received from the escalation department, and it is negative, it is much difficult to get the account reinstated moving forward. It is best to talk with Seller Performance throughout the appeal process.
#10: Don’t panic!
If you are a well-known seller, most suspensions, even “final decision” suspensions, can be overturned. All you require is an efficient appeal plan, and to be ready to change some of your business practices, is essential.
Occasionally, you may require to make important changes, but finally, these changes will lead to a more stable business through your Amazon seller account.
Pro Tip: It is the best to consult an expert such as Vintek System once your account is suspended. In most circumstances, major changes require to be made to seller account logistics, inventory, and sourcing before the appeal is prepared.
It is most excellent to try to avoid suspensions in order to avoid this process completely. In order to efficiently prevent suspensions, it is essential for sellers to monitor their account health page, and to proactively address all negative parameters. If you want an expert opinion, Vintek system also offers Risk Assessment Service and Suspension Prevention Service in addition to reinstatements.
All notices and warnings should be addressed instantly, and solutions require to be provided to Seller Performance to notate the account. These account notations will either avoid Amazon Account Suspensions or in the case of an account suspension, these notations will speed up reinstatement after a follow-up appeal plan is sent.