Amazon SEO

Grow your Business on Amazon

Competition everywhere is getting tougher day by day. So is to sustain in the market. This is true in case of working with Amazon as well. You have to work real harder and follow some well defined strategic moves, to grow in such a market. You have to be alert and updated with the developments in the market to grab all the opportunities and enhance your business accordingly.

  1. Purchase strategically: The first step of your business is your purchases. Choose your vendors and purchase strategically. You can purchase your products off season to get heavy discounts so that you can further sell them at the best price to your customers to keep yourself competitive and drive sales.
  2. Stock Management: Keep your stock optimized so that you will never run out of stock and meet the demand. Your stock can bring the customers of your competitors running shortage of products to grow your products. Analyze the sales cycle throughout the year to plan your stock.
  3. Offer resources: Online customers search a lot before buying. Do an analysis on what, most of the people are searching for and then provide the answers of the same to make your products visible to the potential customers. You can create blogs to offer some good know-how and attract them on your web page.
  4. Sponsored content and influencer: Online buyers depend to a great extent on the reviews of influencer for their own buying decisions. You may opt for an influencer to communicate with your customer regarding your products.
  5. Sponsored product ad on Amazon: The sponsored product ads on Amazon helps a lot in getting huge sales. You need to select your products and keywords for it so that Amazon can highlight them on highly visible areas. To be eligible for the sponsored ad, your product must win the Buy Box.
  6. Customer reviews and feedback: Positive reviews of customers who have already purchased your products can grow your sale incrementally on Amazon. Contact your customers through emails with a note of thanks and send a note on the packaging as well to increase positive reviews of your customers. You may use social media to get some more reviews and grow your business.
  7. Improve SEO: Keep on optimizing the keywords to make your products visible and get found by the potential buyers. Ranking helps in driving traffics and the sales.
  8. Use original videos: Videos are becoming popular day by day. Use original videos to feature your products and exhibit how it is used. Make it as interactive as possible and upload it on your website, social media channels, and in your email campaigns to grow your sales.
  9. Create your brand image: You should go out of the way to create your own brand image. Spend time creating a good reputation among the buyers. Follow up personally, be transparent on what you are doing and what to expect from you and invest some values for the delights of your customers to make them come back again and again in your store.
Amazon SEO

How to Drive Traffic to Your Amazon Product

Many people believe that just opening an account on Amazon will make them successful online. People simply sit down and then feel that nothing is working for them. Remember that, you need to work on marketing to be successful. Here, we will discuss how we can drive the traffic to your Amazon products.

  1. Competition Analysis is the first step to understand the behavior of your potential customers. Study the reviews and the actions taken by your competitors. It will give you an idea of how to enhance your presentation to attract the customers.
  2. Optimize your listings so that customers can get your products easily. Use proper keywords for the title, appropriate description, images, and videos to explain how your product can be used, on your product page.
  3. Optimization of your product pricing helps in boosting up your sales volume. To generate traffic and maintain the pricing of the products play an important role.
  4. Using external traffic, you can make a thriving sales channel for your Amazon business. You can either offer discounts or e-books to get the email of the potential customers before actually selling your product through Amazon. You can have your own e-mail list that you can use to promote your products to any channel and get the traffic forwarded to Amazon.
  5. Use appropriate tool for driving the traffics. For example, landing page generator to offer discounts or e-books, email marketing tools, analytics, conversion tracking & targeting tools such as Google Analytic, Facebook Pixel, and single-use promo codes.
  6. There are huge numbers of channels available online to drive external traffic. You can choose from any one more to generate the traffics. For example, search engine marketing (SEM), Twitter ads for Amazon FBA sellers, Pinterest ads, Instagram and Facebook ads, targeting bloggers & influences etc.
  7. Facebook ads are very powerful to generate external traffic sources. With a successful Facebook ad campaign, you will enjoy increased sales, which leads to better rankings and more profits and an edge over your competitors. Facebook offers customized product promotion facility that can be used to focus on your customers.
  8. Encourage review of your products by asking your customers to drop their views about the products when they sign out. Positive reviews create hugely traffics for the products. Most of the customers believe in the reviews posted by the customers who have already purchased or used your products. It helps in creating customer loyalty as well.

For a continuous growth of your online business, you need to move the traffic to your product on Amazon. And to do so, you should follow the right approach. Start from the contacts you have with you and use the social media accordingly. Social media helps in generating traffic with the features of sharing and commenting options. Product and price optimization will enhance your product visibility and rank your product. Altogether acts as fuel to drive the traffic to your Amazon listings.

Further, for any assistance, you may contact Vintek System, toll-free no: +1 844 444 4171.