Amazon SEO

Why Most Amazon FBA Sellers Fail

It is true that Amazon FBA is far more promising and fulfillment program to offer success on Amazon. It is one of the greatest developments by Amazon and required a lot of hard work to set it up. Yet, many sellers with FBA facility fail to grow. This is because people do not understand the program in detail and land up making some serious mistakes.

Here is how you may end up doing mistakes and avoid them to grow with FBA.

  1. Taking Amazon easily: Many people think that signing up with Amazon will bring fortune to them. But that is not true. You need to put in a lot of efforts, time and money to be successful in your business. Amazon is a platform of the huge customer base, but you have to reach to them and able to sell your products to get the most out of it. FBA is just a facility to accomplish the order fulfillment after the sale. So, it is your responsibility to know the categories, restrictions, fees, how to reach the profitable niche, pricing, costing and other sales related aspects.
  2. Working all alone: Doing the entire task on your own will make you tired. That is because different tasks need a different time. You should be able to find out the tasks that are killing most of your time with negligible return while the tasks with the huge return are running out of time. You need to concentrate on that neglected part to grow but got stuck on other. It is better you hire persons and delegate those tasks to them so that you can concentrate on the profitable tasks of your business for a long-term benefit.
  3. Sourcing based on the present scenario: This is a big mistake usually done by FBA sellers. Sourcing based on present data will pile up your stock and make them stale. To liquidate the stock, you will have to incur a huge loss. Instead, make your purchasing decision based on historical sales, pricing, and rank.
  4. Not taking the calculated risk for new opportunities: There is always some amount of risks involved in all business. Just to avoid the risk if are not grabbing the opportunities, then there you are making a huge mistake. For the growth of your business, you need to explore new categories, new strategies, and policies, new techniques etc. with the minimal stock so that you can easily come out of it if it becomes a loss for you.
  5. Learning but not applying into action: It is good that you are learning from every aspect of your business, but it is not good for the growth of your business if you are not implementing the same. After starting your work, you will get a lot of opportunities to learn every time, from your customers, competitors, vendors, other sellers from different categories and so on. Find out what is beneficial for your business and implement the same to see your work grow.
  6. Not investing money in your business: Many sellers hesitate to invest money for the tools to enhance their business. Be clear that for long-term success and at a certain level, you have to invest in tools, services, and fees to make more money. You have to open up on spending when your business starts growing.

Take care of the above-mentioned points to avoid failing on Amazon FBA. Manage your time strategically and work on profitable aspects, use appropriate tools to forecast and control the data and grow with Amazon FBA.

Amazon SEO

How to Boost Product sales on Amazon

The online sellers need to try hard to develop and implement strategies to boost up sales on Amazon. There are huge numbers of sellers and all of them want to get the traffic towards them. If you have not yet planned for anything like that, then you are definitely going to miss the opportunities. Here are some tactics that will help you to be on track and boost up your product sale.

  1. Provide resources

Online buyers used to research a lot before deciding anything to buy. If you can provide them the knowledge and the values they are looking for, then you will surely get those traffic on your product page for selling your products. Study what most of the people are searching for and then publish the answers in the form of blogs on your web page to make your products visible to the potential customers.

  1. Sponsored content along with influencer

Online customers also rely upon the views of influencer like celebrities and social media influencers. To cater those customer segments, you can select influencer from your industry or anyone who can better communicate with your customer and work together to promote your products online.

  1. Sponsored product ad on Amazon

Getting noticed by the potential products is the most important factor in online selling. You can create sponsored ads on Amazon to get through the crowd. Select the product and keywords, and Amazon will highlight your products on highly visible areas. Your product must be capable to win the Buy Box for sponsored product ads. So, you have to work accordingly.

  1. Customer reviews

Positive reviews on your products can change your sale dramatically. That is because most of the customers read the reviews of the customers who have already bought your products and used them. Goods reviews drive more customers automatically. To get more reviews on your product, you can contact customers through emails and with a note of thanks you may ask them to leave a review about their experience with your product. You may send the note on the packaging as well. Social media can become a real help for you if you are using it in the right way.

  1. Improve SEO

Ultimately it is SEO, which will rank your products higher. Ratings help you in moving the traffic towards your web page. Optimize the keywords to make your products visible and get found by your potential buyers.

  1. Create original videos

Try to create an original video featuring your product and demonstrating how it can be used. Videos are getting popular day by day. Upload it on your website, social media channels, and in your email campaigns. An interacting video will engage customers and boost up the sales.

  1. Create your brand image

To beat the competition you need to go out of the way to create your own brand image in the eyes of your potential customers. You have to spend valuable time creating a good reputation among the buyers. You can think of anything related to your industry and type of customers to extend your hands for supporting customers. You may follow up personally, be transparent on what you are doing and what to expect from you, invest some values for the delights of your customers and share your own story to make them engaged and come back again and again to your store.

You need to work really hard to generate customer loyalty and your brand image to boost up sales on Amazon. Be active and updated to monitor regularly, what is happening all around the world.