How to Beating E-commerce Competition

There is no excuse for anybody as far as the competition is concerned, in e-commerce platform. Especially for the new and the small e-retailers it really becomes difficult to make their position and compete with the e-commerce leaders like Amazon, e-Bay, Walmart etc. The threats that the new comers have to face are:

  • Authority: Amazon sells almost everything and their site has the authority to give it the edge on any product that they care to sell.
  • Reach: Amazon’s reach in the market is incredible. Think of anything and Amazon has already sold it.
  • Price: Due to their awesome buying power, many products are cheap on Amazon or eBay. Low entry barriers results in huge competition and low prices.

To be successful in e-commerce you have to either maximize your strength or beat the competition. You already know how to improve yourself. Now, let’s see how to beat the competition.

Understanding Strengths and Weaknesses of your competitors

SWOT analysis is a must for any business, be it online or offline. If you know both your competitors and yourself, then you do not have to fear competition at all. You can find out your threats and opportunities in e-commerce platform, once you are well versed with the strength and weaknesses of your competitors.

Stay ahead

Once you know the offerings in the market it become easier for you to plan your business. You should know that the way you are studying the market, your competitors are also doing the same. Therefore, you need to plan your business in such a way so that you can stay much more ahead of your competitors.

Make Your Complete Package Attractive in all respect

Apart from analyzing the market and work accordingly, what you need to do is to make the complete product package very much appealing to your customers. You should work each and every aspect related to the product, marketing tools, product packaging, shipment and delivery of the product as well. All of them are equally important for your customer and hence for you as well. Above all do take care of the after sale services too. In most of the cases, the e-retailer fails due to lack of after sale service and the return policies. Excelling in those areas can give you a bounce in beating the competition to go far from the crowd.

Step out to global marketplace

Many e-retailers limit their scope of delivery so the idea of spreading your reach can distinguish yourself from the crowd. It not only makes you stay ahead of your competitors but also increase your sales tremendously.

Best pricing

You should always study the market price before setting the best price for your product. If you are not aware of the prices offered for the products you have in the market then in such a situation, keeping both higher or lower price may end into disaster for your business.

Finally, to make your presence strong in the e-commerce market place along with upgrading yourself, it is very important to beat the competition as well. To know your competitors is equally important as it is to know your customers.

What can you do when your Amazon account is closed by Amazon?

Amazon has become the best e-commerce platform for thousands of sellers all around the world because of the ample opportunities on net. At the same time, for many sellers mostly those who do not have lot of idea about e-selling or the policies of Amazon, account suspension or account closing becomes a major risk to their income and reputation. Sometimes, for them, the whole experience can become very stressful.

The seller account can be closed under three categories such as suspended, denied or banned by Amazon. When your account is “suspended”, it means your account is closed first time and you have the opportunity to open it again with a plan of action and start selling. In case of denied account, your appeal is rejected but you still have a chance to submit a revised plan of action.

But when your your account is banned by Amazon it means your appeal has failed more than once, and there is no chance to come back even if you try to open a new account.

The reason for suspension can be anything such as violating Amazon’s policies, selling a restricted product, too many returns etc. the reason of suspension is always there in your suspension letter or notification. You have to create a Plan of Action based on the information and appeal to Amazon for reinstatement of your account.

There are two things you can do for your account suspension or closing. First thing is the prevention and second is the taking right action after suspension.

How to prevent closing of your selling privileges

  1. Check your Amazon reports on a regular basis. Keep a close eye on your shipping, returns, imperfect order and negative feedback reports, A-Z claims, and messages. Remember that, unhappy customers are equal to the trouble. Amazon too increasingly values customers. Check your shipping, returns and refund policies to help maintain excellent customer satisfaction levels.
  2. Download the Amazon Seller App (Android, Apple) to help you respond to messages quickly and working on your listings. Be careful in marking new products as “new” and used products as “used” and having no missing parts.
  3. Check if your listings have any potential flags like if it is labeled as private then you should tell your customer and Amazon why it is so.
  4. Be careful while preparing your product description. It must carry genuine product features.
  5. Switching to FBA can help you to prevent e-commerce fraud. FBA sellers should also close and archive old listings.
  6. Don’t sell counterfeit goods. It not only leads to your account suspension, but also leaves a bad impression in the market.

What to do after getting a Amazon suspension letter?

Once your seller account is suspended by Amazon, you should know that something must be wrong. You should immediately start working on getting your account reinstated without wasting a single moment. Start working step by step as follows:

  1. Study and analyze your suspension letter to understand what is wrong and where.
  2. Prepare a plan of action in line with the suspension letter. The plan of action must be professional showing your strength, seriousness, dedication and hard work in making your business success.
  3. Now prepare an appeal letter to submit to Amazon, along with your plan of action.
  4. Arrange all the supporting documents to prove your status.
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