Small E-Commerce Businesses Compete with giant using SEO

SEO is important for e-commerce businesses, but it is not everyone’s cup of tea. Still you can compete if you are creative and unique from others. And SEO is a great back bone to this. Here is how SEO helps you in competing.

Make it interesting and more Niche

big e-commerce market players like Amazon, e-Bay, Walmart etc. are having thousands of products in their basket, Whereas the small businesses have limited products to offer. That is a big opportunity for the small business owners to concentrate on their product line. They can devote more time to work on the details of products and the website as well to make them appealing and interesting to the customers.

Top and unique product range

Players like Amazon have products of all ranges. Here the small one can offer a particular range of products with superb quality and at the same time having something unique. That is how they can beat others from price point.

Unique Descriptions

Descriptions play a vital role in selling on e-commerce platform. And to compete with Amazon, you need to be different everywhere. Try to add that uniqueness in your product description to stand out. The well-written product description has the super power to attract the potential customers. It must educate the customers not only on the key benefits but also offer the best solution to a discouraging problem. The uniqueness of your product description will help increase the sale tremendously. Also it helps in lowering refund rates which on the other hand build customer trust.

Rich Product Snippets

If you have an e-commerce website you must use them. These are the big opportunities in e-commerce market. These are nothing but the markup to enable rich product results. It will help you to attract potential buyers as they search on Google for items to buy or images including the products you sell. SEO helps the website owners how to mark up their product information so that Google can display rich snippets.

Test Everything

Amazon tracks user-behavior on a very large scale, but for them it may not be possible to monitor traffic on individual pages. But a smaller retailer can do it easily with a strong conversion rate optimization strategy. They can easily put their efforts on each product page and test each and every conversion.

Building Links

Building links does not mean to land in your product buying page. You may add blog posts where you can show how and where the products are being used with lot of photos. It will be interesting to the people and drive more traffic.

After going through the above points you must have realized that covering all these issues and finally creating an appealing website and then taking it to the top for higher ranking need lot of efforts, valuable time and above all knowledge and having proper tools. That is why SEO comes in to give you that extra bounce to reach the top.

How Amazon Suspension Appeal Letter helps in Reinstatement

An Amazon seller can avail huge opportunity of tremendous business growth by selling to millions of customers and providing them the world class services. Suspension from such an platform means a big loss to the seller. Sellers must analyze and re-establish themselves to continue getting the benefits of the Amazon services. It involves a lot of hard work and proper planning to overcome the situation. Working with professional expertise is a must in this case.

Appeal letter help in reinstatement

Being a seller on a platform like Amazon you should keep your account operative continuously. You can get rid of getting your suspended by conducting your business proper way. You need to keep yourself updated with the market trends and accordingly improve execution of your business constantly.

Amazon is very strict regarding its policies. Those who violate their policies and guidelines will face the suspension. Amazon is very strict to set such example of being a leader in e-commerce market worldwide. Here are some reasons for which your account may get suspended. You should take care of these points always to avoid suspension by Amazon. Someone said it right, “Prevention is better than action”.

» Amazon wants to operate a competitive marketplace that values good customer service. That is why they may suspense your account if they feel your performance is taking a dive.

» If you’ve violated Amazon’s policies, get ready to face some troubles. Remember it’s Amazon’s own place and you have to abide by their rules.

» In case you have sold a restricted product.

» Also you need to take action immediately, otherwise you will be banned on Amazon. Banned sellers can not come again in Amazon. Whereas suspended seller can reinstate. Again if in your suspension letter it is written that your account is denied, then it means that your appeal is rejected but you still have a chance to resubmit your appeal. Accordingly you should take your next step.

Here is how Amazon suspension can be solved

Analysis of the letter: Thoroughly analyze the suspension letter to understand the reason of suspension.

Plan of Action: Changes must be made at your company before Amazon will reconsider. Develop a plan that works with your organization and meets Amazon’s requirements. Presenting yourself newer and modified shows the growth of your business and your concern for the business. It automatically will attract Amazon to get associate with you again.

Appeal letter: A powerful, coherent and clear appeal letter should be designed to meet Amazon’s requirements and to explain complex situations to the reviewers in language they can understand. Craft a letter to demonstrate your seriousness  and confidence for your business. Amazon always helps the serious and hard working people.

To make a strategic move to make yourself prepare and solve the issues of suspension, you may find it difficult and need to approach specialists who can help you in resolving the issue. Always be careful in crafting the appeal letter and remember that it must be in line with the suspension letter.