SEO is important for e-commerce businesses, but it is not everyone’s cup of tea. Still you can compete if you are creative and unique from others. And SEO is a great back bone to this. Here is how SEO helps you in competing.
Make it interesting and more Niche
big e-commerce market players like Amazon, e-Bay, Walmart etc. are having thousands of products in their basket, Whereas the small businesses have limited products to offer. That is a big opportunity for the small business owners to concentrate on their product line. They can devote more time to work on the details of products and the website as well to make them appealing and interesting to the customers.
Top and unique product range
Players like Amazon have products of all ranges. Here the small one can offer a particular range of products with superb quality and at the same time having something unique. That is how they can beat others from price point.
Descriptions play a vital role in selling on e-commerce platform. And to compete with Amazon, you need to be different everywhere. Try to add that uniqueness in your product description to stand out. The well-written product description has the super power to attract the potential customers. It must educate the customers not only on the key benefits but also offer the best solution to a discouraging problem. The uniqueness of your product description will help increase the sale tremendously. Also it helps in lowering refund rates which on the other hand build customer trust.
Rich Product Snippets
If you have an e-commerce website you must use them. These are the big opportunities in e-commerce market. These are nothing but the markup to enable rich product results. It will help you to attract potential buyers as they search on Google for items to buy or images including the products you sell. SEO helps the website owners how to mark up their product information so that Google can display rich snippets.
Amazon tracks user-behavior on a very large scale, but for them it may not be possible to monitor traffic on individual pages. But a smaller retailer can do it easily with a strong conversion rate optimization strategy. They can easily put their efforts on each product page and test each and every conversion.
Building links does not mean to land in your product buying page. You may add blog posts where you can show how and where the products are being used with lot of photos. It will be interesting to the people and drive more traffic.
After going through the above points you must have realized that covering all these issues and finally creating an appealing website and then taking it to the top for higher ranking need lot of efforts, valuable time and above all knowledge and having proper tools. That is why SEO comes in to give you that extra bounce to reach the top.