Amazon SEO

Grow your Business on Amazon

Competition everywhere is getting tougher day by day. So is to sustain in the market. This is true in case of working with Amazon as well. You have to work real harder and follow some well defined strategic moves, to grow in such a market. You have to be alert and updated with the developments in the market to grab all the opportunities and enhance your business accordingly.

  1. Purchase strategically: The first step of your business is your purchases. Choose your vendors and purchase strategically. You can purchase your products off season to get heavy discounts so that you can further sell them at the best price to your customers to keep yourself competitive and drive sales.
  2. Stock Management: Keep your stock optimized so that you will never run out of stock and meet the demand. Your stock can bring the customers of your competitors running shortage of products to grow your products. Analyze the sales cycle throughout the year to plan your stock.
  3. Offer resources: Online customers search a lot before buying. Do an analysis on what, most of the people are searching for and then provide the answers of the same to make your products visible to the potential customers. You can create blogs to offer some good know-how and attract them on your web page.
  4. Sponsored content and influencer: Online buyers depend to a great extent on the reviews of influencer for their own buying decisions. You may opt for an influencer to communicate with your customer regarding your products.
  5. Sponsored product ad on Amazon: The sponsored product ads on Amazon helps a lot in getting huge sales. You need to select your products and keywords for it so that Amazon can highlight them on highly visible areas. To be eligible for the sponsored ad, your product must win the Buy Box.
  6. Customer reviews and feedback: Positive reviews of customers who have already purchased your products can grow your sale incrementally on Amazon. Contact your customers through emails with a note of thanks and send a note on the packaging as well to increase positive reviews of your customers. You may use social media to get some more reviews and grow your business.
  7. Improve SEO: Keep on optimizing the keywords to make your products visible and get found by the potential buyers. Ranking helps in driving traffics and the sales.
  8. Use original videos: Videos are becoming popular day by day. Use original videos to feature your products and exhibit how it is used. Make it as interactive as possible and upload it on your website, social media channels, and in your email campaigns to grow your sales.
  9. Create your brand image: You should go out of the way to create your own brand image. Spend time creating a good reputation among the buyers. Follow up personally, be transparent on what you are doing and what to expect from you and invest some values for the delights of your customers to make them come back again and again in your store.
Amazon

Small E-Commerce Businesses Compete with giant using SEO

SEO is important for e-commerce businesses, but it is not everyone’s cup of tea. Still you can compete if you are creative and unique from others. And SEO is a great back bone to this. Here is how SEO helps you in competing.

Make it interesting and more Niche

big e-commerce market players like Amazon, e-Bay, Walmart etc. are having thousands of products in their basket, Whereas the small businesses have limited products to offer. That is a big opportunity for the small business owners to concentrate on their product line. They can devote more time to work on the details of products and the website as well to make them appealing and interesting to the customers.

Top and unique product range

Players like Amazon have products of all ranges. Here the small one can offer a particular range of products with superb quality and at the same time having something unique. That is how they can beat others from price point.

Unique Descriptions

Descriptions play a vital role in selling on e-commerce platform. And to compete with Amazon, you need to be different everywhere. Try to add that uniqueness in your product description to stand out. The well-written product description has the super power to attract the potential customers. It must educate the customers not only on the key benefits but also offer the best solution to a discouraging problem. The uniqueness of your product description will help increase the sale tremendously. Also it helps in lowering refund rates which on the other hand build customer trust.

Rich Product Snippets

If you have an e-commerce website you must use them. These are the big opportunities in e-commerce market. These are nothing but the markup to enable rich product results. It will help you to attract potential buyers as they search on Google for items to buy or images including the products you sell. SEO helps the website owners how to mark up their product information so that Google can display rich snippets.

Test Everything

Amazon tracks user-behavior on a very large scale, but for them it may not be possible to monitor traffic on individual pages. But a smaller retailer can do it easily with a strong conversion rate optimization strategy. They can easily put their efforts on each product page and test each and every conversion.

Building Links

Building links does not mean to land in your product buying page. You may add blog posts where you can show how and where the products are being used with lot of photos. It will be interesting to the people and drive more traffic.

After going through the above points you must have realized that covering all these issues and finally creating an appealing website and then taking it to the top for higher ranking need lot of efforts, valuable time and above all knowledge and having proper tools. That is why SEO comes in to give you that extra bounce to reach the top.

Amazon SEO

The Ideas to Boost Amazon Sales through Social Media

Social media is becoming the fastest marketing tool for the growth of businesses. Each and every individual wants to be social and are online to get in touch all the time. Using social media as a marketing tool, all types of organizations be it a small or big are getting benefited with an increase in sales. It is becoming a big deal for Amazon as well to be social as there is no other strong network than the social media. The features like connectivity and sharing make it unbeatable.

Here are how Amazon sales boost up through social media:

Connecting the best channels

Simply having the presence in social media can not work to reach your customers. To reach out to your targeted customer, you have to identify the best social media channels. You can use Facebook, Instagram etc. to interact with your customers as they are likely to be active there most of the time.

The next step is to provide the information of your social media presence on your newsletters, emails, blog posts, etc. so that your customers can explore and find out your presence everywhere.

Engaging customers by telling a story

It is required to engage the customers to retain them. You can create a brand story, that can make an appeal to customers on social media to keep them engaged. Social Media has features to create and broadcast your stories in order to help customers identifying themselves with your brand. Also, keep on posting updates regularly to be online.

Creating excitement through fresh leads

Flashing fresh sales, special offers, referral contests, discounts on selected merchandise regularly keep you active among your customers. Send them the newsletter mentioning all about your future activities. It will help you in keeping your old customers involved and finding new ones.

To make buying on social channels easy

You can help your customers in purchasing easily items on social media by providing buy button option that will take them directly to the purchasing page of your products. It will reduce the efforts of the customers to just one click. It will also result into fast sales. For example, Facebook Buy Button and Buyable Pins on Pinterest are the easy way to purchase.

Circulating User Generated Content (UGC)

The User Generated Content (UGC) can be anything such as product reviews, shopping experience, photo sharing and recommendations. It is found that UGC converts around 97%  of potential consumers into customers. To build brand value and increase sales, you can circulate user-generated content on your social media pages.

A well established online market place like Amazon has a great presence in the social media with its hard to reach and already alive existing customers. Therefore, for the sellers on Amazon, there is direct access to the e-store and huge customer base to sell their products. Products having Amazon Sponsorship makes you target the customers across PC, mobile, smartphones etc. to ensure the visibility of your products.

Amazon SEO

How to Optimize Amazon Product Listing

Search Engine Optimization – or SEO – is a term we use to portray and include a heap of systems, methodologies, and methodologies we apply to web content, to achieve two essential destinations:

  • To guarantee that web crawlers offer need to our substance, positioning it higher on their indexed lists.
  • To do as such in a way that additionally resounds with people – clients – and serves to change over that commitment into something profitable to the substance proprietor.

When optimizing Amazon product listings through SEO our aim is twofold. First, we want more people to find our products when they search on Amazon. This is achieved through keyword research and product / listing optimization. And secondly, we want sale from those visits. That means to make sure that once a person finds our product, it is presented in such an attractive and compelling way they’d want to buy it.

Important aspect of Amazon Product Listing

Product Title

Use 50 characters maximum as a general rule. However some product categories allow longer titles, so be sure to follow category-specific instructions.  Product must include Brand Name, Model Number, Color, and Features.

Capitalization:

  • Capitalize the first letter of each word
  • Do not use ALL CAPS
  • Conjunctions (and, or, for) and articles (the, a, an) should not be capitalized
  • Don’t capitalize prepositions with fewer than five letters (in, on, over, with)

Numbers and symbols:

  • Use numerals (2 instead of two)
  • Spell out measurements ( 6 inches not 6″ )
  • Don’t use symbols, such as ~ ! * $ ?
  • Don’t use Type 1 High ASCII characters (Æ, ©, ô, etc.)

Product information:

  • Include the size and color in “child” ASINs for variations1
  • Don’t include price or promotional messages, such as “sale” or “free ship”
  • Don’t use subjective commentary, such as “Hot Item” or “Best Seller”
  • Your merchant name for Brand or Manufacturer information should not be included, unless your product is Private Label

Product Images

Images are so important, as people are so visual and your Amazon product images are the main thing they are going to use as their first impression of your product. Use high-quality product images with at least 500*500 pixels resolution and maximum 1MB image size. The product will cover up to 80 part of the image with white background and follow Amazon images guidelines.

  • The image must be the cover art or a professional photograph of the product being sold. Drawings or illustrations of the product are not allowed.
  • The image must not contain gratuitous or confusing additional objects.
  • The image must be in focus, professionally lit and photographed or scanned, with realistic color, and smooth edges.
  • Books, Music, and Video/DVD images should be the front cover art, and fill 100% of the image frame. Jewel cases, promotional stickers, and cellophane are not allowed.
  • All other products should fill 85% or more of the image frame.
  • The full product must be in frame.
  • Backgrounds must be pure white (RGB 255,255,255).
  • The image must not contain additional text, graphics, or inset images.
  • Pornographic and offensive materials are not allowed.

For additional other view images:

  • The image must be of, or pertain to, the product being sold.
  • The image must be in focus, professionally lit and photographed or scanned, with realistic color, and smooth edges.
  • Other products or objects are allowed to help demonstrate the use or scale of product.
  • The product and props should fill 85% or more of the image frame.
  • Cropped or close-up images are allowed.
  • Backgrounds and environments are allowed.
  • Text and demonstrative graphics are allowed.
  • Pornographic and offensive materials are not allowed.

Key Product Features

It’s recommended that you have 5 or more points in your listing. The official character limit is 1000 characters (250 words).

 

Put the most important features at the top of the list, many viewers will skim read

Product Description

According to customer support officially the Amazon description character limit is 2,000 (with spaces) in their product description. That’s about 300 words. Use this space to take a deep dive into your product, what it is, what it does and why it’s the best product on the market in your niche.

  • Keep sentences short – between 15 – 25 words
  • Lead with the features and benefits to the customer, and talk about the product secondary to that
  • Make the visitor believe that your product is something they need
  • Keep it relatable – use language that you would use if you were speaking to someone
  • Include your target keywords but don’t keyword stuff and make it difficult to read
  • Try and use a storytelling approach about the product

 

E-Commerce

HOW TO OPTIMIZE SELLER E-COMMERCE MARKETPLACE ACCOUNT

E-commerce is the new sensation for buyers as well as for sellers. No matter on which scale a vendor is offering its services, still he wants to earn his identity in the online world. That is why, sellers choose established platforms like Amazon, eBay, Sears,and others to start this stream of their business. Just like every platform is different likewise their rules are also different.  Therefore it would be fair to say “Sometimes too many varieties confuse buyers”. But, if you don’t want any confusion in your case then it is the right time for merchant to adopt new thinking and business model in order to attain success in the market.

Here are some basic tips which will help merchants in enhancing thevisibility of their marketplace account as well as the business in front of customers:

Optimize the product content

In online world content plays an important role, therefore start this process from providing a quality description of the product you are offering. This strategy will work even if you are in the mass market selling of products. Optimize the title of the products; create small yet appealing descriptions, which include specification and also real images of the products. Make sure you provide as much genuine information as you can so that more and more customers can get with you

Commendable customer service always gain instant response from customers

In general e-commerce websites approach directly to the customers, this clearly indicates that marketplaces are the controller of their venture,not you. Therefore it is highly essential for vendors to gain top customer ranking if you really want to achieve success. Please make sure that you follow the expectation of the quick shipment. It is your ultimate duty to honor the rules and regulations of the marketplace, therefore if any customer places a refund request make sure you proceed with it sans any delay.

Enhance your visibility through basic advertisement

Besides, famous e-commerce sites, there are some lesser known marketplaces too. Therefore if you are dealing with such marketplaces, then in order to ensure your success, publish ads, which define what type of products you are selling and do the pricing accordingly. Proper optimization of seller account is important as it enhances your chances of accumulating more revenue from market in the lowest possible time.

Pricing

E-commerce sites have become dynamic. Therefore, in order to extend your service to more customers, it is important to mention the price of your products in competitive rates, so that you may get more opportunities to serve adifferent type of customers.

Register your identity on social media platforms

Indeed social media plays a vital role in promotion of the marketplace, so do not miss your chance. You can use this support as well for the optimization of your seller marketplace account so that more and more customers may know more about you and gain quality services within their budget.

If you are a newbie in the marketplace, then it is highly recommended for you to follow these steps as they provide sure shot results for every online seller always!