Amazon SEO

What should be considered before Listing Products on Amazon?

To be a successful businessman on e-commerce platforms, you must plan everything in line from the very beginning of your business. There are certain aspects that you should consider before registering and some other factors that you must consider and follow after that to maintain your account. Here, we will see what we should consider before listing on Amazon.

  1. Plan for product marketing: You must have a solid marketing plan with you before listing your products. Remember that Amazon will provide you with the platform for huge customer base but you need to introduce yourself to your potential customers. It will provide you with the tools but it is up to you to use them optimally to get the best out of them.

You can use Amazon’s sales estimator tool to get an idea of what to expect if you introduce your product on it. It will give you an overall demand for your product or similar products. Do not forget the performance of your competitors while considering the figure. But if there is a demand for your product then using the right marketing tool, you can get the orders.

You can use the Amazon ads to advertise your product on the e-commerce platform. Apart from this, you can go for driving external traffic to your web page through Google, Facebook, Twitter, Pinterest, Instagram, and YouTube. You can go for a brand marketing campaign using these social media.

As you have decided where to focus to make your product visible, you should design the templates to float on those channels. Here, come the keywords, images, videos and excellent content to convey the knowledge of your product to your potential customers.

  1. Fulfillment of your orders: Before listing your product, you must be clear how you will fulfill your orders. You can choose the Fulfillment by Amazon (FBA) to meet the shipment and delivery for your customers. Amazon provides all the necessary services to your customer for FBA sellers. Also, your FBA products will automatically become eligible for Prime membership. Consumers love the two-day shipping option offered by Prime. Therefore, you will get some added benefits for it. But then to avail the services, you have to pay some fees to Amazon. Calculate the cost and benefit and then opt the options.
  2. Fees you have to pay: Selling on Amazon is not free. You have to pay a certain amount to use this platform. There are two plans for sellers. One is individual and the other one is a professional plan. You should read all the plans available thoroughly and understand the seller policies before choosing an option.
  3. Amazon’s Policies: It is observed that people used to ignore the terms and conditions of Amazon while listing their products and then they got suspended. Be sure that you understand each and every word written in the policies. If you agree with the conditions applied, then only proceed with your listing. This is, in fact, the most important factor to be considered before your product listing.
Amazon SEO

How to Increase your Amazon Product visibility?

Visibility of your products on search engines is a very important factor to drive the potential buyers on your web pages. For the growth of your business online, your offers should appear on every search of your potential buyers. Increase in the visibility will keep you ahead of your competitors as well and pour incremental sales in your basket. There are various ways available, to increase the visibility of your products.

  1. Keyword optimization: Keywords are vital for the optimization of product and category pages, building site architecture and URL of your webpage. Use as many keywords as possible. You will get strong and long tail keywords from Amazon, Wikipedia, SHEMRush, and Google keyword planner. You can select the keywords from these sources which are fit for your products.
  2. Listing optimization: Optimize your listing on Amazon with the detailed product name, product description, images, and videos. Make proper use of the number of words and images that you can use for your product listing. Enhanced images and interactive videos will make listing attractive to the shoppers.
  3. Amazon Sponsored Product ads: Amazon sponsored product ads are the most powerful tool for getting discovered and exponential sales for the sellers. Sponsored products are the advertising program to promote your listing on Amazon. Sponsoring product influences the overall marketplace presentation of a seller by accelerating the growth of new and low-exposure products, increasing discoverability for your top Buy Box offers and helping the seller to achieve incremental sales.
  4. Social Media advertising: Advertising on social media is becoming very popular these days. You will get better visibility of your products on these channels. You can take advantage of the paid services from these channels also. Almost all the popular social media such as Facebook, Twitter and LinkedIn have started paid advertising for their own businesses as well as for the e-commerce marketers. You will get benefitted with very effective segmentation, sophisticated video advertising, and better content distribution using paid social media services.
  5. Competition analysis: To be a successful seller you should invest quality time to understand the product categories in which you are dealing. This includes exploring the selection in each category and considering where the items would fit in those structures. Keep a track on the competition. Identify the competitors available in the market, their size, products, pricing, and promotional activities for planning the strategies of your own business and offer competitive product and price to your customers. You can offer better visibility of your products only when you have an idea what your competitors are doing and how their products are performing online. You may get numerous ideas for your business as well and analyzing them, you can position your category above all.

 

Amazon SEO

The Ideas to Boost Amazon Sales through Social Media

Social media is becoming the fastest marketing tool for the growth of businesses. Each and every individual wants to be social and are online to get in touch all the time. Using social media as a marketing tool, all types of organizations be it a small or big are getting benefited with an increase in sales. It is becoming a big deal for Amazon as well to be social as there is no other strong network than the social media. The features like connectivity and sharing make it unbeatable.

Here are how Amazon sales boost up through social media:

Connecting the best channels

Simply having the presence in social media can not work to reach your customers. To reach out to your targeted customer, you have to identify the best social media channels. You can use Facebook, Instagram etc. to interact with your customers as they are likely to be active there most of the time.

The next step is to provide the information of your social media presence on your newsletters, emails, blog posts, etc. so that your customers can explore and find out your presence everywhere.

Engaging customers by telling a story

It is required to engage the customers to retain them. You can create a brand story, that can make an appeal to customers on social media to keep them engaged. Social Media has features to create and broadcast your stories in order to help customers identifying themselves with your brand. Also, keep on posting updates regularly to be online.

Creating excitement through fresh leads

Flashing fresh sales, special offers, referral contests, discounts on selected merchandise regularly keep you active among your customers. Send them the newsletter mentioning all about your future activities. It will help you in keeping your old customers involved and finding new ones.

To make buying on social channels easy

You can help your customers in purchasing easily items on social media by providing buy button option that will take them directly to the purchasing page of your products. It will reduce the efforts of the customers to just one click. It will also result into fast sales. For example, Facebook Buy Button and Buyable Pins on Pinterest are the easy way to purchase.

Circulating User Generated Content (UGC)

The User Generated Content (UGC) can be anything such as product reviews, shopping experience, photo sharing and recommendations. It is found that UGC converts around 97%  of potential consumers into customers. To build brand value and increase sales, you can circulate user-generated content on your social media pages.

A well established online market place like Amazon has a great presence in the social media with its hard to reach and already alive existing customers. Therefore, for the sellers on Amazon, there is direct access to the e-store and huge customer base to sell their products. Products having Amazon Sponsorship makes you target the customers across PC, mobile, smartphones etc. to ensure the visibility of your products.