Amazon SEO

What should be considered before Listing Products on Amazon?

To be a successful businessman on e-commerce platforms, you must plan everything in line from the very beginning of your business. There are certain aspects that you should consider before registering and some other factors that you must consider and follow after that to maintain your account. Here, we will see what we should consider before listing on Amazon.

  1. Plan for product marketing: You must have a solid marketing plan with you before listing your products. Remember that Amazon will provide you with the platform for huge customer base but you need to introduce yourself to your potential customers. It will provide you with the tools but it is up to you to use them optimally to get the best out of them.

You can use Amazon’s sales estimator tool to get an idea of what to expect if you introduce your product on it. It will give you an overall demand for your product or similar products. Do not forget the performance of your competitors while considering the figure. But if there is a demand for your product then using the right marketing tool, you can get the orders.

You can use the Amazon ads to advertise your product on the e-commerce platform. Apart from this, you can go for driving external traffic to your web page through Google, Facebook, Twitter, Pinterest, Instagram, and YouTube. You can go for a brand marketing campaign using these social media.

As you have decided where to focus to make your product visible, you should design the templates to float on those channels. Here, come the keywords, images, videos and excellent content to convey the knowledge of your product to your potential customers.

  1. Fulfillment of your orders: Before listing your product, you must be clear how you will fulfill your orders. You can choose the Fulfillment by Amazon (FBA) to meet the shipment and delivery for your customers. Amazon provides all the necessary services to your customer for FBA sellers. Also, your FBA products will automatically become eligible for Prime membership. Consumers love the two-day shipping option offered by Prime. Therefore, you will get some added benefits for it. But then to avail the services, you have to pay some fees to Amazon. Calculate the cost and benefit and then opt the options.
  2. Fees you have to pay: Selling on Amazon is not free. You have to pay a certain amount to use this platform. There are two plans for sellers. One is individual and the other one is a professional plan. You should read all the plans available thoroughly and understand the seller policies before choosing an option.
  3. Amazon’s Policies: It is observed that people used to ignore the terms and conditions of Amazon while listing their products and then they got suspended. Be sure that you understand each and every word written in the policies. If you agree with the conditions applied, then only proceed with your listing. This is, in fact, the most important factor to be considered before your product listing.
Amazon SEO

How to Optimize Amazon Product Listing

Search Engine Optimization – or SEO – is a term we use to portray and include a heap of systems, methodologies, and methodologies we apply to web content, to achieve two essential destinations:

  • To guarantee that web crawlers offer need to our substance, positioning it higher on their indexed lists.
  • To do as such in a way that additionally resounds with people – clients – and serves to change over that commitment into something profitable to the substance proprietor.

When optimizing Amazon product listings through SEO our aim is twofold. First, we want more people to find our products when they search on Amazon. This is achieved through keyword research and product / listing optimization. And secondly, we want sale from those visits. That means to make sure that once a person finds our product, it is presented in such an attractive and compelling way they’d want to buy it.

Important aspect of Amazon Product Listing

Product Title

Use 50 characters maximum as a general rule. However some product categories allow longer titles, so be sure to follow category-specific instructions.  Product must include Brand Name, Model Number, Color, and Features.

Capitalization:

  • Capitalize the first letter of each word
  • Do not use ALL CAPS
  • Conjunctions (and, or, for) and articles (the, a, an) should not be capitalized
  • Don’t capitalize prepositions with fewer than five letters (in, on, over, with)

Numbers and symbols:

  • Use numerals (2 instead of two)
  • Spell out measurements ( 6 inches not 6″ )
  • Don’t use symbols, such as ~ ! * $ ?
  • Don’t use Type 1 High ASCII characters (Æ, ©, ô, etc.)

Product information:

  • Include the size and color in “child” ASINs for variations1
  • Don’t include price or promotional messages, such as “sale” or “free ship”
  • Don’t use subjective commentary, such as “Hot Item” or “Best Seller”
  • Your merchant name for Brand or Manufacturer information should not be included, unless your product is Private Label

Product Images

Images are so important, as people are so visual and your Amazon product images are the main thing they are going to use as their first impression of your product. Use high-quality product images with at least 500*500 pixels resolution and maximum 1MB image size. The product will cover up to 80 part of the image with white background and follow Amazon images guidelines.

  • The image must be the cover art or a professional photograph of the product being sold. Drawings or illustrations of the product are not allowed.
  • The image must not contain gratuitous or confusing additional objects.
  • The image must be in focus, professionally lit and photographed or scanned, with realistic color, and smooth edges.
  • Books, Music, and Video/DVD images should be the front cover art, and fill 100% of the image frame. Jewel cases, promotional stickers, and cellophane are not allowed.
  • All other products should fill 85% or more of the image frame.
  • The full product must be in frame.
  • Backgrounds must be pure white (RGB 255,255,255).
  • The image must not contain additional text, graphics, or inset images.
  • Pornographic and offensive materials are not allowed.

For additional other view images:

  • The image must be of, or pertain to, the product being sold.
  • The image must be in focus, professionally lit and photographed or scanned, with realistic color, and smooth edges.
  • Other products or objects are allowed to help demonstrate the use or scale of product.
  • The product and props should fill 85% or more of the image frame.
  • Cropped or close-up images are allowed.
  • Backgrounds and environments are allowed.
  • Text and demonstrative graphics are allowed.
  • Pornographic and offensive materials are not allowed.

Key Product Features

It’s recommended that you have 5 or more points in your listing. The official character limit is 1000 characters (250 words).

 

Put the most important features at the top of the list, many viewers will skim read

Product Description

According to customer support officially the Amazon description character limit is 2,000 (with spaces) in their product description. That’s about 300 words. Use this space to take a deep dive into your product, what it is, what it does and why it’s the best product on the market in your niche.

  • Keep sentences short – between 15 – 25 words
  • Lead with the features and benefits to the customer, and talk about the product secondary to that
  • Make the visitor believe that your product is something they need
  • Keep it relatable – use language that you would use if you were speaking to someone
  • Include your target keywords but don’t keyword stuff and make it difficult to read
  • Try and use a storytelling approach about the product