Amazon SEO

What should be considered before Listing Products on Amazon?

To be a successful businessman on e-commerce platforms, you must plan everything in line from the very beginning of your business. There are certain aspects that you should consider before registering and some other factors that you must consider and follow after that to maintain your account. Here, we will see what we should consider before listing on Amazon.

  1. Plan for product marketing: You must have a solid marketing plan with you before listing your products. Remember that Amazon will provide you with the platform for huge customer base but you need to introduce yourself to your potential customers. It will provide you with the tools but it is up to you to use them optimally to get the best out of them.

You can use Amazon’s sales estimator tool to get an idea of what to expect if you introduce your product on it. It will give you an overall demand for your product or similar products. Do not forget the performance of your competitors while considering the figure. But if there is a demand for your product then using the right marketing tool, you can get the orders.

You can use the Amazon ads to advertise your product on the e-commerce platform. Apart from this, you can go for driving external traffic to your web page through Google, Facebook, Twitter, Pinterest, Instagram, and YouTube. You can go for a brand marketing campaign using these social media.

As you have decided where to focus to make your product visible, you should design the templates to float on those channels. Here, come the keywords, images, videos and excellent content to convey the knowledge of your product to your potential customers.

  1. Fulfillment of your orders: Before listing your product, you must be clear how you will fulfill your orders. You can choose the Fulfillment by Amazon (FBA) to meet the shipment and delivery for your customers. Amazon provides all the necessary services to your customer for FBA sellers. Also, your FBA products will automatically become eligible for Prime membership. Consumers love the two-day shipping option offered by Prime. Therefore, you will get some added benefits for it. But then to avail the services, you have to pay some fees to Amazon. Calculate the cost and benefit and then opt the options.
  2. Fees you have to pay: Selling on Amazon is not free. You have to pay a certain amount to use this platform. There are two plans for sellers. One is individual and the other one is a professional plan. You should read all the plans available thoroughly and understand the seller policies before choosing an option.
  3. Amazon’s Policies: It is observed that people used to ignore the terms and conditions of Amazon while listing their products and then they got suspended. Be sure that you understand each and every word written in the policies. If you agree with the conditions applied, then only proceed with your listing. This is, in fact, the most important factor to be considered before your product listing.
Amazon SEO

How to Increase your Amazon Product visibility?

Visibility of your products on search engines is a very important factor to drive the potential buyers on your web pages. For the growth of your business online, your offers should appear on every search of your potential buyers. Increase in the visibility will keep you ahead of your competitors as well and pour incremental sales in your basket. There are various ways available, to increase the visibility of your products.

  1. Keyword optimization: Keywords are vital for the optimization of product and category pages, building site architecture and URL of your webpage. Use as many keywords as possible. You will get strong and long tail keywords from Amazon, Wikipedia, SHEMRush, and Google keyword planner. You can select the keywords from these sources which are fit for your products.
  2. Listing optimization: Optimize your listing on Amazon with the detailed product name, product description, images, and videos. Make proper use of the number of words and images that you can use for your product listing. Enhanced images and interactive videos will make listing attractive to the shoppers.
  3. Amazon Sponsored Product ads: Amazon sponsored product ads are the most powerful tool for getting discovered and exponential sales for the sellers. Sponsored products are the advertising program to promote your listing on Amazon. Sponsoring product influences the overall marketplace presentation of a seller by accelerating the growth of new and low-exposure products, increasing discoverability for your top Buy Box offers and helping the seller to achieve incremental sales.
  4. Social Media advertising: Advertising on social media is becoming very popular these days. You will get better visibility of your products on these channels. You can take advantage of the paid services from these channels also. Almost all the popular social media such as Facebook, Twitter and LinkedIn have started paid advertising for their own businesses as well as for the e-commerce marketers. You will get benefitted with very effective segmentation, sophisticated video advertising, and better content distribution using paid social media services.
  5. Competition analysis: To be a successful seller you should invest quality time to understand the product categories in which you are dealing. This includes exploring the selection in each category and considering where the items would fit in those structures. Keep a track on the competition. Identify the competitors available in the market, their size, products, pricing, and promotional activities for planning the strategies of your own business and offer competitive product and price to your customers. You can offer better visibility of your products only when you have an idea what your competitors are doing and how their products are performing online. You may get numerous ideas for your business as well and analyzing them, you can position your category above all.

 

Amazon SEO

How to do Amazon Product Marketing

Product marketing is nothing but driving traffic to your store. No matter whether you are a starter or an experienced seller, to move on with selling, you have to keep marketing your product and brand. You may come across the different type of buyer, every day, having different demands. Also, the market trends are changing very frequently. To meet the requirements you should develop your business accordingly. It holds true for all the businesses. Following are some of the ways; you can carry on doing Amazon product marketing.

  1. Market Research: For a successful seller, it is very important to know your customers. A well-defined market research helps you to achieve it in a great way. First of all, prepare a list of questions you want to ask your customers. You can broadcast them on social media and through email. Facebook offers survey creation forms. You can go for them or use some third-party system to prepare the survey forms. Then, review the data, you have collected. Analyze thoroughly and find out the relevant points.
  2. Competition analysis: Do a thorough analysis of your competitors’ products. Your analysis should cover their pricing, product presentation, packaging, accessories provided, missing elements, kind of instructions provided on packaging, marketing strategies, and reviews. You will get many ideas to implement in your marketing strategies and opportunities for your business.
  3. Preparing email list and using the automated email system: From the market research and competition analysis, you should be able to collect emails of your potential customers. Prepare the list and sign up with an automated email service. You can also use two-steps subscription to filter the potential buyers. Now, you are ready with your database and use it to continue your marketing strategies. Email marketing is a powerful tool to contact buyers personally. You will be able to keep in touch with the customers before, during and after selling.
  4. Appropriate content materials: Create excellent content with images to explain why your product is better than the rest, and how it should be used to get the best result etc. Make your own product videos to demonstrate your products and services. You can work with influencers to stay ahead of your competitors.
  5. Packaging: Your packaging can become a very beneficial tool for your product marketing. Selling on Amazon means doing business over a huge network.  Selling one product in this network is an opportunity to market and advertise your product. You can utilize this opportunity by providing your website’s URL, coupons for new products, free e-books etc. to build a relationship with your customers.
  6. Advertising out of Amazon: Driving external customers is very tricky but quite possible. There are numerous channels to pick up for this purpose. You can advertise your products on social media like Facebook, Twitter, Instagram, Pinterest, LinkedIn, to the communities such as platforms like Quora and Reddit, search engines like Google, Bing, and Yahoo etc.

You should focus on all kind of marketing tools and see which one is working for you, but concentrate on the strategies that give you better results and leave those giving negligible results.

Amazon SEO

How to Drive Traffic to Your Amazon Product

Many people believe that just opening an account on Amazon will make them successful online. People simply sit down and then feel that nothing is working for them. Remember that, you need to work on marketing to be successful. Here, we will discuss how we can drive the traffic to your Amazon products.

  1. Competition Analysis is the first step to understand the behavior of your potential customers. Study the reviews and the actions taken by your competitors. It will give you an idea of how to enhance your presentation to attract the customers.
  2. Optimize your listings so that customers can get your products easily. Use proper keywords for the title, appropriate description, images, and videos to explain how your product can be used, on your product page.
  3. Optimization of your product pricing helps in boosting up your sales volume. To generate traffic and maintain the pricing of the products play an important role.
  4. Using external traffic, you can make a thriving sales channel for your Amazon business. You can either offer discounts or e-books to get the email of the potential customers before actually selling your product through Amazon. You can have your own e-mail list that you can use to promote your products to any channel and get the traffic forwarded to Amazon.
  5. Use appropriate tool for driving the traffics. For example, landing page generator to offer discounts or e-books, email marketing tools, analytics, conversion tracking & targeting tools such as Google Analytic, Facebook Pixel, and single-use promo codes.
  6. There are huge numbers of channels available online to drive external traffic. You can choose from any one more to generate the traffics. For example, search engine marketing (SEM), Twitter ads for Amazon FBA sellers, Pinterest ads, Instagram and Facebook ads, targeting bloggers & influences etc.
  7. Facebook ads are very powerful to generate external traffic sources. With a successful Facebook ad campaign, you will enjoy increased sales, which leads to better rankings and more profits and an edge over your competitors. Facebook offers customized product promotion facility that can be used to focus on your customers.
  8. Encourage review of your products by asking your customers to drop their views about the products when they sign out. Positive reviews create hugely traffics for the products. Most of the customers believe in the reviews posted by the customers who have already purchased or used your products. It helps in creating customer loyalty as well.

For a continuous growth of your online business, you need to move the traffic to your product on Amazon. And to do so, you should follow the right approach. Start from the contacts you have with you and use the social media accordingly. Social media helps in generating traffic with the features of sharing and commenting options. Product and price optimization will enhance your product visibility and rank your product. Altogether acts as fuel to drive the traffic to your Amazon listings.

Further, for any assistance, you may contact Vintek System, toll-free no: +1 844 444 4171.