Amazon SEO

Why Most Amazon FBA Sellers Fail

It is true that Amazon FBA is far more promising and fulfillment program to offer success on Amazon. It is one of the greatest developments by Amazon and required a lot of hard work to set it up. Yet, many sellers with FBA facility fail to grow. This is because people do not understand the program in detail and land up making some serious mistakes.

Here is how you may end up doing mistakes and avoid them to grow with FBA.

  1. Taking Amazon easily: Many people think that signing up with Amazon will bring fortune to them. But that is not true. You need to put in a lot of efforts, time and money to be successful in your business. Amazon is a platform of the huge customer base, but you have to reach to them and able to sell your products to get the most out of it. FBA is just a facility to accomplish the order fulfillment after the sale. So, it is your responsibility to know the categories, restrictions, fees, how to reach the profitable niche, pricing, costing and other sales related aspects.
  2. Working all alone: Doing the entire task on your own will make you tired. That is because different tasks need a different time. You should be able to find out the tasks that are killing most of your time with negligible return while the tasks with the huge return are running out of time. You need to concentrate on that neglected part to grow but got stuck on other. It is better you hire persons and delegate those tasks to them so that you can concentrate on the profitable tasks of your business for a long-term benefit.
  3. Sourcing based on the present scenario: This is a big mistake usually done by FBA sellers. Sourcing based on present data will pile up your stock and make them stale. To liquidate the stock, you will have to incur a huge loss. Instead, make your purchasing decision based on historical sales, pricing, and rank.
  4. Not taking the calculated risk for new opportunities: There is always some amount of risks involved in all business. Just to avoid the risk if are not grabbing the opportunities, then there you are making a huge mistake. For the growth of your business, you need to explore new categories, new strategies, and policies, new techniques etc. with the minimal stock so that you can easily come out of it if it becomes a loss for you.
  5. Learning but not applying into action: It is good that you are learning from every aspect of your business, but it is not good for the growth of your business if you are not implementing the same. After starting your work, you will get a lot of opportunities to learn every time, from your customers, competitors, vendors, other sellers from different categories and so on. Find out what is beneficial for your business and implement the same to see your work grow.
  6. Not investing money in your business: Many sellers hesitate to invest money for the tools to enhance their business. Be clear that for long-term success and at a certain level, you have to invest in tools, services, and fees to make more money. You have to open up on spending when your business starts growing.

Take care of the above-mentioned points to avoid failing on Amazon FBA. Manage your time strategically and work on profitable aspects, use appropriate tools to forecast and control the data and grow with Amazon FBA.

Amazon SEO

How to Increase Sales on Amazon FBA

Marketing is an inevitable part of the business. Even though you are in the biggest platform of the world, you need to keep on advertising and marketing your product for the growth of the company. Amazon FBA fulfills the after-sale services and shipment of your products giving an edge above all to create customer loyalty. But, in the world of business working on the increase in sales is a continuous process that must be followed by all, irrespective of the size of the business. Here are some suggestions that you should practice regularly to increase sales on Amazon FBA.

  1. Reviews are important

The appropriate tool for any action is very essential. Similarly, you should have an email automation set up so that all the customers can receive an email having a link to easily review the seller. It should generate another email after the product delivery, asking for a review of the product.

Direct contact with the customers induces more engagement. You can provide an eBook related to the products or a free PDF to increase customer engagement.

Customers’ reviews are very important for you to analyze if you need to develop your business. Read all the reviews clearly and understand what you should incorporate and what not.

  1. Amazon on page optimization

Amazon’s search algorithm doesn’t need repeated keywords. Therefore, to optimize your Amazon page you should use as many keywords as possible, without repetitions. Focus on seller name, title, bullet points, product description, and Q&A section as well for keyword optimization. Amazon advertising campaigns can be a great help for you to find quality keywords for your product listing. If you do the campaign carefully you will get many useful keywords to implement for optimization.

Amazon SEO is an ongoing process. You should always keep on working on new words and catch the relevant searches for your product listings.

  1. Get an edge above your competitors

You can be above all if you keep on working on your product promotion campaigns. Eye-catching deals, subscription offers, price optimization, listing promotional videos, enhanced images etc. are some of the factors on which you can concentrate to get an edge above your competitors.

  1. Drive external traffic

Driving external traffic to Amazon is not an easy task, but possible. You can use social media as per the requirement of your products to get traffic. Using your contacts for email marketing to drive the external traffic can be a great help also.

  1. Global expert

Going globally can increase new customers tremendously. Specific FBA products are eligible for global exports. You can use this facility to increase the customer base and boost up the sale.

  1. Increase your product range

Once your products are launched on Amazon, you should be ready with your next products. Keep on adding new products to your baskets. You can use them to offer some attractive deals and increase your sales.

  1. Keep in touch with the other sellers

Amazon has many Facebook groups for sellers, reviews, coupons etc. you should keep in touch with these groups to be updated with the developments and solving issues. It will help you to enhance your business.

Keep on improving your business status following the above steps so that you can keep growing with the increase in your sales.