Under normal situations, it’s great to inform Amazon how much you love selling there because it sounds optimistic and upbeat. Regrettably, you have no added possibility of getting reinstated simply because you find Jeff Bezos irresistible. If suspended, you will require to provide concrete steps addressing what went mistaken with your seller account in order to be allowed back. Thus in order to create Amazon appeal plan of action, we have briefly elaborated the process that you must follow. Have a look at the steps mentioned below before making Plan of action so that you may not face any difficulty.
- Don’t send an instant answer by clicking the “Appeal” button. I have read many numbers of POAs that simply vented aggravation and offered no new steps taken to correct inventory, supplier or operational problems. I’ve seen sellers lay out complicated appeals that were difficult if not unfeasible to read; I knew full well that no one on the other side would bother trying to know what they meant. I have seen dreadful punctuation and grammar that was just as hard to follow. I have study begging that had no information other than pleas for help because of how many employees were involved. None of these emails incorporated real Plans of Actions or addressed any factors behind their suspension. None led to reinstatement until I intervened to help those customers write a real POA. Outline an actual case that motivates Amazon to reinstate your account. In other words, think things through before answering.
- Don’t waste their valuable time offering commentary about Amazon processes, the sluggishness of their teams, or informing them how dissatisfied and heartbroken you are to have lost the account. Don’t give them an explanation to rush past the content of your POA.
- Do keep it easy and give them facts. Focus on policy matters, and not performance fundamentals.
- Do use bullets or numbers and not paragraphs to talk about your understanding of the root causes of what went mistaken along with all of the magnificently proficient steps you’ve taken to correct each.
- Do comprise a short introductory paragraph that instantaneously shows the reader your overall grab of what happened and how you already resolved it. Specify that you flew into action instantly after the suspension notice came in. Instead of reacting irritably against Amazon, you took time to pull together reasons and solutions. A devastatingly pro-Amazon outpouring of love for the company or selling in the marketplace is pleasant but it won’t help any more than lashing out will. Get realistic and brief, and stay that way.
- Do inquire yourself how much you really know about the operation of your account. Can you be 100% certain that all of your listings not only match the goods you send into FBA, but they also match Amazon’s listing policies? Do you have a selected compliance employee who keeps track of Amazon policy changes and ASIN changes? How well do you know your sellers?
- Don’t blame customers. Many sellers who obtain suspensions after too many “Not as advertised” warnings, different item condition warnings, inauthentic items, or “used sold as new” policy warnings go straight to pointing fingers at customers who don’t want to pay for return shipping. The common reason “the customer made it up!” only goes so far or covers so many complaints. I advise looking deeper into what caused some of these complaints. Begin by assuming that there should be a genuine reason behind the complaint and work your way backward.
- Don’t include irrelevant information or commentary regarding the account review process or Amazon. I have seen suppliers comprise copies of their meeting minutes or screenshots of their great Feedback or their overall Account Health. If you are suspended by policy teams, not Seller Performance, then your performance metrics is a sidebar. Focus on particular information connected to your bug fixes.
- Do write a comprehensive analysis, and state very clearly the “root causes” of the warnings and resulting suspension. Make sure these are simple to study and particular.
- Do make sure that the POA has all the basics that led to the suspension addressed exclusively. You don’t require to go ASIN by ASIN but comprise solutions that you’ve applied to fix these problems on all inventories.
- Don’t get carried away and write the longest letter you have ever written. Make sure that the most vital information (e.g. your Amazon Plan of Action bullets) is front and center, not way down in your email.
Understandably, all kinds of ideas run through your brain the moment you find Amazon suspended your account. Temptations abound to dive right in and counter each and every warning as soon as probable as if you can force your re-entry onto the site all the quicker that way. Resist this advise and focus on what you can change and then how you can communicate the efficiency of those changes to advance your account for the future. Take a systemic approach and present a plan of action that shows holistically how you’ve formed a better path forward. You’re selling Amazon investigators on the rightness of bringing you back into the marketplace, so sell this plan hard! Make them believe they have no hazard at all in doing so because you’ve implemented each new step already.
If you require any help with this Amazon appeal plan of action, don’t be frightened or too proud to inquire for it. Everybody requires an Amazon account expert sometimes.