We all know that Amazon is the largest online platform in the world. A huge effort is required to build customer trust and much more needed to maintain that trust. The same goes for Amazon. To safeguard its customer trusts, it has to be strict with its sellers if they did anything against Amazon’s policies. Violating Amazon’s policies results in the suspension of the seller account. But at the same time, Amazon provides opportunities to its seller team to come back again and reactivate the amazon seller account after suspension. Whatever be the reason for suspension, reactivate the amazon seller account you need to go through the complete process thoroughly to apply for reinstatement.
Reason Of Suspension:
Amazon Account Suspended for Late Shipment
Time plays a vital role in any business. You may not only lose your valuable customer but also ruin your reputation in the market – reputation – a very important key factor to attract traffic for your store. Compromising with time thus may incur a huge fall in your business. And shipment is another vital factor for online stores. Shipping on time is a must for all the sellers having online stores. That is the reason why Amazon is so strict on late shipment.
If you are selling on Amazon, you have to be very serious and careful regarding the shipment. It is advisable to use shipping software to meet the deadlines of shipment. Being an Amazon seller, you should never ship late, otherwise, your seller account may be suspended.
Amazon Account Suspended because of Too Many Returns
Amazon is the world’s largest online store, provides a lot of facilities to its customers to make it a more convenient, safe and hassle-free market place, where customers can shop from anywhere with all ease. That is why it has become a customer’s delight for shopping. The Return Policy is one of such services provided by Amazon. As per this policy in general, within 30 days, from the date of delivery, you can return the bought items.
If the item is defective, damaged, or the incorrect product then it will be returned for free for a full refund provided the items must be sold and/or fulfilled by Amazon directly.
If not then the customer has to pay for the return shipment. Also, there are different criteria for different groups of products, which are clearly mentioned in the Amazon Return policy. However, the return policy is made for the benefits of the customer, it is observed that many customers use this policy very frequently to hamper the image of the company.
Maintaining the brand Amazon is the most prior objective. So it has to be strict in close monitoring and taking necessary action. It could be as strict as getting banned. Therefore you have to be very careful to return your Amazon orders. If you are returning frequently then it may result in getting you banned from the service. It is not a new idea of Amazon to ban customers for too many returns.
According to news published in The Wall Street Journal, Amazon has banned customers from making purchases on their online retailing site for activities like returning too many items purchased by them.
In this report, they have cited two examples where customers’ accounts were banned by Amazon without any warning. One of them is Nir Nissim, who claimed that he was banned because of his excessive return activity. Although his account was later on reinstated after appealing and making several calls.
In another report from The Guardian in 2016, it is mentioned that a computer programmer was also banned because of his returning 37 of the 343 items he purchased since 2014.
As per the statement by Amazon, in Amazon, it is rare to ban a customer for violating the terms and conditions of their services for a long period of time.
These are the two most common reasons for amazon seller account suspension. Now let us know how to reactivate the account after suspension for these two reasons.
How to Reactivate the amazon seller account after suspension?
Study the suspension letter
The first step to reactivate your account is to study your suspension letter thoroughly. You need to analyze the reason and all other points associated with it. In case there is anything you can not understand, then consult the specialists and understand the reason and find out where you need to work to reactivate the amazon seller account.
Craft out a plan of action
The next step is the crucial part that will decide your account reactivation. You have to design a plan of stating the improvements and corrections you made to improve your business and conduct your business in line with Amazon’s expectations from its sellers. You can study and take suggestions from others’ suspension cases to get an idea of what to follow and what not. But remember that your Plan of action must be a unique one as per your suspension letter from Amazon. An expert’s guidance is essential to prepare an awesome plan of action that can not be rejected by Amazon.
Prepare appeal letter
Writing an Amazon Appeal letter is very hard. It is better if you take help from well-trained professionals who can understand the basic structure of an appeal letter for Amazon. After analyzing the situation and crafting a complete plan of action for the process only you should start writing the appeal letter for you.
Apply for reactivation
Now when you are ready with an appeal letter and plan of action, you can apply to Amazon for reactivation. While applying you need to attach your appeal letter and plan of action along with the suspension letter from Amazon and all other supporting documents like your purchase invoice, certificates, etc.
Normally within two days, you will get a reply from Amazon. In case you do not get any reply, you may contact the Amazon team to follow up on what is going on. You will get full support and suggestion from the team. Once suspended, being a seller you must work on every minor detail of your business to put it in the best position. Your account will be activated only when your appeal shows how serious and dedicated you are for your business.