How to write Amazon Appeal Letter?

Amazon Appeal Letter

Amazon account suspension may become a nightmare for you, wondering how to reinstate your selling privilege and start selling again? Well, you do not have to worry at all if you proceed systematically on time. You need to write an effective Amazon appeal letter to reinstate your Amazon account. The suspension on Amazon does not mean the end of the world. In fact, you will get to learn many things and enhance your working style.

To convince the Amazon Seller Performance team, you have to be very straightforward and professional and that is what must reflect on your appeal letter. The second important part is the structure that you must follow. Here are some suggestions to help you in writing an appropriate Amazon appeal letter.

First of all, find out the reason of your account blocked?

Might be you have been a mistake in your past time work. But where and which type of mistake you have done. Because sometimes we make a mistake and we don’t know about it. Why it is very important to find out the mistake so that we cannot do it again in the future.

Understand the mistake how did it happen?

Sometimes it is not known how the mistake happened to mean by an employee or by the owner himself. So that we can understand when the mistake is detected or it can explain the mistake that happened. In the last when we found the mistake and understand it deeply. Then we can appeal to activate the unblocked seller account again.

At the last how can we apply to activate to the blocked seller account?

Let us discussed the first and very important of suspension that why for an account is deactivated? The upsetting kind of notification comes in the face of an email. It is sent by the Amazon seller performance team to let sellers know about their policy violations. We strictly suggest sellers read the email with attention. Amazon sellers may easily know about the reason for which they are experiencing the removal of seller account privileges.

You get a notification like this:

 Amazon seller central help desk

Dear sir/madam,

This is to inform you that with the regret/sorrow your Amazon  Seller account has been blocked temporarily due to you have manipulated product reviews on our website. This is against our rules and regulation. As a result, you may no longer seller on Amazon.

For further information, you can mail to this id. [email protected]


There are certain things that want from every Amazon Appeal Letter. These are:

  1. Admitting the issue and a clear understanding of the cause of your suspension.
  2. Actions taken by you solve the issues.
  3. Preventive measurements, taken to avoid such issues in the future if reinstated.

You should formulate your appeal letter covering the three aspects and explaining them in detail. Communicate successfully these points in your letter to convince the Seller Performance team to consider your account for reinstatement.

Structure of the Amazon Appeal Letter for  account suspension:

  1. Introduction: Start with your introduction covering your seller account name, and the cause of your suspension.
  2. Acknowledgment of your faults: Accept the issues that cause the suspension and explain how it happened. Take the responsibility and express your eagerness to resolve it. Do not give any excuses. Be straightforward and transparent.
  3. Actions, Taken to solve the problem: Explain in detail the actions you have taken to meet the issues and resolve them. Address all the issues raised by Amazon and provide solutions for all. It will show your concern and willingness for developments. Stick to the solutions only. Do not mention anything out of the box. Explaining matters not related to your suspension may spoil the process and make unnecessary delay in resolving it.
  4. Preventive measurements, taken to avoid it in the future: Your future course of action to get reinstated is very much important to gain the faith of the seller performance team on you. These are the steps that you must take to avoid the issue to happen in the future. Explain the steps in detail to communicate how it will help in doing business in line with Amazon.
  5. Summary: Summarize the letter stating clearly that if reinstated how you will take care of your business and conduct it in line with Amazon’s expectation.

Remember that the structure of the appeal is equally important to the content of the letter. Take care to include only the necessary points. Keep your tone professional and use appropriate words to explain your sincerity. Do not panic and try to gain sympathy from Amazon as it is not at all interested in such things. Also, do not complain or blame anybody for the suspension. Simply accept the suspension and provide solutions to resolve them. Explain how the steps taken by you will stop these problems in the future if your account is reinstated. Amazon is highly professional and it expects its seller to be the same.


Amazon is the most preferred platform is the current time. It’s a very growing platform today consisting of a lot of opportunities for business growth. Instead, you need to follow some guidelines and policy of Amazon if you will commit any mistake Amazon is not going to forgive but we are a human being no one is perfect in the world mistake is a normal thing of any person so you don’t need to worry if you have committed any mistake. We have several e-commerce platforms but Amazon holds special recognition. Our Toll-free number is also accessible 24/7 hours to help out the customer according to their needs. Our Amazon law experts work round the clock to help our seller customers anytime.

☎ – 1-844-444-4171


Author Details:

Julia Snowden
Technical Blog Writer 
Renown System
Virtual Assistant Service

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