Counterfeit products are the fake items and are not allowed to sell on the market. Dealing in such items is a serious offense. You should be very careful and never compromise on anything while selecting your vendors. You must research carefully on vendor reputation, products, and documents. Once you are clear about all the aspects of the vendor, be sure to keep the supporting documents with you.
There are many cases filed against many sellers by brands like Gucci, Adidas, Apple, Louis Vuitton, Lacoste, Chanel and many more for dealing in a counterfeit product. They didn’t only file cases against sellers directly but also against the level like Amazon.
Amazon itself also started taking actions against people selling such items. It has invested a huge amount to deal with the issue to stop counterfeit products completely.
What you can do to reinstate if your account is suspended for a counterfeit product?
It may happen that you are not aware of the products you are selling are a counterfeit product or not. But Amazon can easily identify them as it monitors all the products and vendors very carefully. So, it has all the rights to go to the court and suspend the seller.
You may be charged with selling counterfeit product not because of your faults but for the mistakes at customer end. It may be a strategy of your competitors as well to slow down your business. In such case, to reinstate, you need to provide an appropriate plan of action along with the proof of the authenticity of your products.
The case of counterfeit products is a serious issue. Therefore, to reinstate your account you should take help from the professional people who are expert in laws and online business policies.
What you must do to avoid cases against counterfeit selling:
You must take some measures to protect yourself from counterfeit lawsuits. Here are the measures to help you in getting prepared for dealing with counterfeit products.
- Source analysis– As mentioned earlier, before selecting any vendor you should analyze the vendor thoroughly regarding the vendor image, their work culture, mission, vision, reviews, and all types of certifications. You can identify the authenticity of their business from all of them. Remember that vendor authenticity is very essential for your business.
- Product know-how: Being a seller, you should know everything on the product, you are dealing in. Apart from the technical know-how, you should know the background of the product as well. Your knowledge can assure you doing business on Amazon.
- Documentation –Documentation is the most important part of the proof of your authenticity. You have to provide the document only to reinstate your account is suspended. Keep copies of all the invoices, packing slips, order forms, etc. providing all the necessary information like price, description of items, sizes, colours, origin, distributor contact information, dates, etc. You should ask for the information, if anything is missing on the products, from your vendor.
- Provide exact product information to the customer: While listing on Amazon, see the prospects from your customer’s point of view. They may put a complaint if the product is not what they are expecting. So the description, images, availability, colour, quantity etc. must be put in real to avoid any conflict.
Above mentioned aspects are the actions you must take to be transparent with not only vendors but also with your customers. To be straight-forward and transparent you need to definitely work out on your own and avoid such issues. Also, if even after taking all the measures your account is suspended for counterfeit products, then you should be able to produce enough proof for the authenticity of your products to reinstate your account.