As an Amazon seller, you are fairly used to things going in a linear style: set up an account, upload your listings, draw in customers and their orders, and then package and ship items to them. Until one day it doesn’t — you sign in to find out your Amazon account has been closed. It’s a message no merchant desires to see, and yet it happens frequently. Vintek System takes an up-to-date look why your Account has been closed and what you can do to get it back.
Reason for the closing account:
Amazon is far from being a wonderful system, as it’s so big that rarely mistakes slip through the cracks. But for the most part, they use algorithms to inform them when the following has taken place:
- Performance: Initially, when you start out selling on Amazon, there are certain benchmarks you have to meet. If they feel you’ve been lagging, then they may close your account. This is to keep the marketplace competitive and not full of names who state they sell but don’t actually use the site.
- Violation: Any time you join any organization you yourself didn’t begin, there are always going to be definite rules and regulations you have to stand by. Amazon has theirs, and you agreed on an understanding of this when you signed up. If you violate these rules (either once or repeatedly, depending on the rule and severity), Amazon will close your account.
- Restricted Products: As an example, it’s a bit of a no-no to sell things similar to ivory or prescription medicine on Amazon. They tend to frown on those types of items in their marketplaces, and you can presume that your account will be removed if they’re linked back to you.
When your account’s been suspended, Amazon will inform you why. You can get this information in the Performance Notifications section of your account, as they’ll summarize which of the three above mentioned categories you fall into.
Steps that should be taken next:
The big thing about Amazon is they know what it’s like to be an everyday merchant. They may not have the time nor the staff to sit down and talk with you over a coffee, but there are numerous steps you can take depending on which violation has gotten your account closed.
If it’s a violation-based removal…then your obvious primary step will be to take those items out of your inventory, post-haste. They can’t have you shipping ivory across the country and continental lines, so make clear to take a look at what Amazon’s selling policies and rules are and what you can and can’t sell.
If it’s a performance-based removal…then you’ll require to inspect why you’ve been lagging in this department. Do your packages commonly arrive after the date you said they’d be there? It may be time to re-examine your shipping process or go with Fulfillment by Amazon if you accurately can’t handle both growing your business and taking care of the shipping side of it. Do your orders have a high defect rate? A good place to begin sniffing around would be how you handle your inventory.
Show Amazon that You’re proficient with a Plan of Action
As we mentioned earlier, Amazon’s pretty good about listening to you out if you desire to appeal your suspension, but you have to show them you really mean business. You’ll require to gather a plan of action that summarizes you not only understand why your account was suspended but what steps you’ll be taking to make sure it doesn’t take place again. It’s an excellent time to be as definite as possible and comprises some of the following general examples.
- If it’s a matter of not being able to get to your deliveries on time, notify Amazon how you have staff specially selected for orders alone and how your orders will all get taken care of each day. And because Amazon has a tier of shipping choices, you’ll also desire to mention how you’ll be triaging the orders to make sure expedited or Prime orders get out of time.
- If customers have constantly told you to ignore their questions or complaints, Amazon will desire to know how you’ll correct this. They have customer support services accessible that can do this for you if you want to avail yourself of them, or you can just inform Amazon the details of how you’ll be getting back to customers (e.g. what time-frame, how you’ll handle different languages, etc.)
- If your order defect rate is much, it’s because you had a high pre-fulfillment cancellation rate that precipitated it. One of the major issues surrounding this is how you manage your stock, so be open in informing Amazon the steps you’ve taken to better control your inventory.
- If you’re advertising items that are on Amazon’s do-not-sell list, then take them off instantaneously. This is a non-negotiable and not open to any grey area, as they have to stand by many different laws, the likes of which trump what you may wish to do as a merchant. If your seller is giving you shady goods, similar to bootleg DVDs or fake material, it’s a good time to start looking for another supplier (and also informing that to Amazon).
And then the waiting starts. You’ve put together a solid, remarkable action plan that summarizes all the steps you’ll be taking, but now the ball’s in Amazon’s court. Waiting will be the toughest part of it and while we don’t like to assure that a really hard effort won’t go unrewarded, it’s certainly something you can hope for. Just keep in brain that from now on, you’ll have to be a unique, more enhanced Amazon merchant.
Vintek System knows how hard it can be to be an Amazon merchant: you’ve got so much to concern about as a business owner that keeping track of everything can sometimes get the better of you. We offer the best resolution from our side so that you may easily overcome the Amazon Closed my Account problem.