Amazon SEO

How to Optimize Amazon Product Listing

Search Engine Optimization – or SEO – is a term we use to portray and include a heap of systems, methodologies, and methodologies we apply to web content, to achieve two essential destinations:

  • To guarantee that web crawlers offer need to our substance, positioning it higher on their indexed lists.
  • To do as such in a way that additionally resounds with people – clients – and serves to change over that commitment into something profitable to the substance proprietor.

When optimizing Amazon product listings through SEO our aim is twofold. First, we want more people to find our products when they search on Amazon. This is achieved through keyword research and product / listing optimization. And secondly, we want sale from those visits. That means to make sure that once a person finds our product, it is presented in such an attractive and compelling way they’d want to buy it.

Important aspect of Amazon Product Listing

Product Title

Use 50 characters maximum as a general rule. However some product categories allow longer titles, so be sure to follow category-specific instructions.  Product must include Brand Name, Model Number, Color, and Features.


  • Capitalize the first letter of each word
  • Do not use ALL CAPS
  • Conjunctions (and, or, for) and articles (the, a, an) should not be capitalized
  • Don’t capitalize prepositions with fewer than five letters (in, on, over, with)

Numbers and symbols:

  • Use numerals (2 instead of two)
  • Spell out measurements ( 6 inches not 6″ )
  • Don’t use symbols, such as ~ ! * $ ?
  • Don’t use Type 1 High ASCII characters (Æ, ©, ô, etc.)

Product information:

  • Include the size and color in “child” ASINs for variations1
  • Don’t include price or promotional messages, such as “sale” or “free ship”
  • Don’t use subjective commentary, such as “Hot Item” or “Best Seller”
  • Your merchant name for Brand or Manufacturer information should not be included, unless your product is Private Label

Product Images

Images are so important, as people are so visual and your Amazon product images are the main thing they are going to use as their first impression of your product. Use high-quality product images with at least 500*500 pixels resolution and maximum 1MB image size. The product will cover up to 80 part of the image with white background and follow Amazon images guidelines.

  • The image must be the cover art or a professional photograph of the product being sold. Drawings or illustrations of the product are not allowed.
  • The image must not contain gratuitous or confusing additional objects.
  • The image must be in focus, professionally lit and photographed or scanned, with realistic color, and smooth edges.
  • Books, Music, and Video/DVD images should be the front cover art, and fill 100% of the image frame. Jewel cases, promotional stickers, and cellophane are not allowed.
  • All other products should fill 85% or more of the image frame.
  • The full product must be in frame.
  • Backgrounds must be pure white (RGB 255,255,255).
  • The image must not contain additional text, graphics, or inset images.
  • Pornographic and offensive materials are not allowed.

For additional other view images:

  • The image must be of, or pertain to, the product being sold.
  • The image must be in focus, professionally lit and photographed or scanned, with realistic color, and smooth edges.
  • Other products or objects are allowed to help demonstrate the use or scale of product.
  • The product and props should fill 85% or more of the image frame.
  • Cropped or close-up images are allowed.
  • Backgrounds and environments are allowed.
  • Text and demonstrative graphics are allowed.
  • Pornographic and offensive materials are not allowed.

Key Product Features

It’s recommended that you have 5 or more points in your listing. The official character limit is 1000 characters (250 words).


Put the most important features at the top of the list, many viewers will skim read

Product Description

According to customer support officially the Amazon description character limit is 2,000 (with spaces) in their product description. That’s about 300 words. Use this space to take a deep dive into your product, what it is, what it does and why it’s the best product on the market in your niche.

  • Keep sentences short – between 15 – 25 words
  • Lead with the features and benefits to the customer, and talk about the product secondary to that
  • Make the visitor believe that your product is something they need
  • Keep it relatable – use language that you would use if you were speaking to someone
  • Include your target keywords but don’t keyword stuff and make it difficult to read
  • Try and use a storytelling approach about the product




E-commerce is the new sensation for buyers as well as for sellers. No matter on which scale a vendor is offering its services, still he wants to earn his identity in the online world. That is why, sellers choose established platforms like Amazon, eBay, Sears,and others to start this stream of their business. Just like every platform is different likewise their rules are also different.  Therefore it would be fair to say “Sometimes too many varieties confuse buyers”. But, if you don’t want any confusion in your case then it is the right time for merchant to adopt new thinking and business model in order to attain success in the market.

Here are some basic tips which will help merchants in enhancing thevisibility of their marketplace account as well as the business in front of customers:

Optimize the product content

In online world content plays an important role, therefore start this process from providing a quality description of the product you are offering. This strategy will work even if you are in the mass market selling of products. Optimize the title of the products; create small yet appealing descriptions, which include specification and also real images of the products. Make sure you provide as much genuine information as you can so that more and more customers can get with you

Commendable customer service always gain instant response from customers

In general e-commerce websites approach directly to the customers, this clearly indicates that marketplaces are the controller of their venture,not you. Therefore it is highly essential for vendors to gain top customer ranking if you really want to achieve success. Please make sure that you follow the expectation of the quick shipment. It is your ultimate duty to honor the rules and regulations of the marketplace, therefore if any customer places a refund request make sure you proceed with it sans any delay.

Enhance your visibility through basic advertisement

Besides, famous e-commerce sites, there are some lesser known marketplaces too. Therefore if you are dealing with such marketplaces, then in order to ensure your success, publish ads, which define what type of products you are selling and do the pricing accordingly. Proper optimization of seller account is important as it enhances your chances of accumulating more revenue from market in the lowest possible time.


E-commerce sites have become dynamic. Therefore, in order to extend your service to more customers, it is important to mention the price of your products in competitive rates, so that you may get more opportunities to serve adifferent type of customers.

Register your identity on social media platforms

Indeed social media plays a vital role in promotion of the marketplace, so do not miss your chance. You can use this support as well for the optimization of your seller marketplace account so that more and more customers may know more about you and gain quality services within their budget.

If you are a newbie in the marketplace, then it is highly recommended for you to follow these steps as they provide sure shot results for every online seller always!



No seller really wants to have negative feedback on their vendor’s account. These types of comments not only hurt their reputation but also stop new buyers to get connected with them. Fortunately, now you have a chance to remove some neutral as well as less favorable comments from your account. However before jumping to methods of removing these comments, it is viable to know what types of comments are included in negative feedbacks, therefore in order to aware of our reader, here we have enlisted few feedbacks below:

(Althoughdifferenttypes of e-commerce platforms have different norms but almost their feedbacks rules are same, so have a look over it.)

  • Feedback containing obscene language
  • Feedback comprising of personal information like full name, email id, contact number etc. can be removed easily from the site
  • A comment which covers acomplete review of the product. But things will turnout different if this feedback is partial product review and rest includes detail of the seller who has delivered the services in this casethis feedback cannot be removed.
  • Information shared about ought of the fulfillment of anorder or adverse experience the customer support cannot be removed from the feedback section, although seller can edit it so that one can surpass it without going into detail.

Which Comments Are Easiest to Remove?

E-commerce websites automatically remove first two types of feedbacks. So relax and file a complaint to remove it, once seller complains, these comments automatically get removed from thesite. Therefore, a seller needs to be active and well aware because all sort of feedback information is shared over the website so no need to take thestress of negative comments. Every e-commerce platform is fair and unbiased. Besides, products reviews are also counted in easily removable comments, but one cannot do it regularly, although ahistorical attempt is highly welcomed.

Despite having transparent service norms, e-commerce sites are still a mystery for the seller connected with them, therefore here we are going to tell how you can initiate the feedback removal process of your own:

Although this is not true but there are numerous sellers on e-commerce platforms which beliefthat website automatically reviews and remove negative feedbacks. Therefore they never make any step in this direction. Unfortunately, this is not true, with the technological advancement it is nearly difficult for the team behind the e-commerce platform to review every feedback left on their site. That’s why it is the responsibility of the seller to review and report the matter to the website.

Make a clear request for feedback removal in such a way

  • Click on the help button
  • Contact the vendor support
  • Jump to the orders
  • Hit customer feedback issues

Here you need to explain the problem you are encountering with the order but in profound manner. As soon the website figures that you are correct, it automatically flaunts result in your favor.

Moreover, if you are finding this process cumbersome and ineffective then you can directly shoot an email to the vendor support explaining your genuine reasons and the part where the customer is lacking being in understanding your product. Every polite request gets a favorable answer from the end of e-commerce giants so be assured.



It is not easy to build reputation and garner customers even through e-commerce portals like AMAZON. The seller does need a strategy to ensure that he remains the favoured choice.

The following are key points which every seller on an ecommerce market can keep in mind to increase their sales:

  1. Competitor’s Analysis:

The first step before you start promoting your products on the ecommerce market is to understand the working of market place, others offering the same products or services (i.e. your competitors) and the way competitors have positioned their products on sale on the ecommerce platform. Moreover, regularly reviewing competitors’ products can make you vigilant to the best practises   and promotional prospects. Furthermore, you can check on how the competitors list their products, what kind of product content do that write, how frequently they change prices of their products and how do they reply to their customer’s reviews. Besides, you have to be instinctive as to the moment the products of the competitors are out of stock, it would be a great opportunity for you to either lower the prices of your products or may be increase the advertisements of your products.

  1. Pricing:

Pricing your product is a tough task on the ecommerce market. There would be many other competitors selling the same product on a lower or a higher rate. You have to decide the right pricing of a particular product. Another option is bundle your product with offers so that the customers would prefer buying your product over the competitor’s products. e.g. In case, you are selling a mobile phone on the e-commerce market, you can provide a scratch guard and mobile cover together at a startling price.

  1. Product Listings:

When you are putting your product on the e-commerce market for selling you have to make it a point that the product titles are striking and concise. It is also important to post pictures of products and from varied angles. These pictures must be clear. Product descriptions should be short and precise as no customers would prefer reading longer descriptions. Keywords used for products should be appealing.

  1. Boosting Reviews:

The reviews from the customers are equally important for all the products that they buy from the seller’s e-commerce market. Also, the replies to the customers should be given on time irrespective of whether the review is a positive or a negative one.

  1. Taking Advantages of Promotions:

Promoting your products helps to increase the sale of the products on a large scale. Though there is no guarantee that this customer will provide a positive review, but it is a great opportunity for sellers to advertise.

E-commerce platform can be a very competitive and complex marketplace, but if you spend some time elevating and endorsing your listings, you will be in a much better spot to compete and improve your sales.Thus, focus on improving product quality, product pricing and become a credible seller!!!! Good luck for selling.