Amazon Plan of Action

Amazon suspension for late shipment issues for seller account

Amazon suspension for late shipment

The suspension of the Amazon account is the worst case that arises. Multiple kinds of flaws might be accountable to create issues with the seller account.  The day-by-day development in the online marketplace has eased the life of common people to the maximum. This has finally resulted in the tendency to select the stuff to the shop being at home.

Howbeit, we believe in online shopping because of the managed system. Hence Amazon does not want customers to have any kind of bad experience. This is why this specific online platform takes immediate action if a bit of disobedience is found. Recent analysis about the status of seller’s service revealed that they are facing Amazon suspension for late shipment.

Such a condition is quite natural because customers become the victim of frustration. Usually, late shipment means they won’t get their ordered stuff on time.  Therefore Amazon suspends the seller account, leaving them incapable to run their business in as usual way. This creates problems for sellers, but nothing is a big deal if you are familiar with the right system of management.

Techniques to manage the Amazon suspension for late shipment:

You will need to draft a strong plan of action to ensure Amazon that the mistake won’t be repeated in the future. Thereafter you may proceed with the following steps:

Your first initiative should be to find out the reason that exactly caused the seller suspension:

Thus keeping the checking the business strategy and try to evaluate the possible reasons that might lead to unexpected scenarios.

In the second step, move ahead to focus on the initiative that you are going to pick to deal with a complaint:

You need to consider if you have taken the initiative to refund the money to customers.

Now ensure Amazon that you are going to adopt the proven steps to manage the customer’s inconvenience:

You may do this offering an explanatory statement associated with the change of the business practice.

Prepare your Plan of Action is a simple way so that it may be read:

Thus you may prefer to use bullet points and also add the short paragraph to make it clear.

Do read whatever you have written to prepare the Plan of Action:

This is an important work for which you must be aware of before submission.

We are highly concerned to provide sellers with an efficient Amazon suspension for late shipment solution.  Our main motive is to keep the seller away from the disappointing kind of situation at all times.


Amazon is a well-reputed house and holds the sticking tendency to its applied rules. If you are selling your product on this very platform then never even think to violate its policies. You may prevent the suspension only on this basis; otherwise, the embarrassing situation will keep arising.

In addition to these, you may contact us at the stated toll-free number anytime. Our service availability is the subject of 24/7 hours. This means you are free to put your queries and concern according to your convenience and requirement anytime.

Amazon Plan of Action

Get Amazon order defect rate suspension appeal USA

Amazon order defect rate suspension appeal

The trendiest online marketplace Amazon has offered space to millions of people to sell the product. Amazon order defect rate suspension appeals The internet-based shopping, as well as selling, has taken a strong grip. But on the other hand, it keeps a watchful eye on the implementation of imposed policies by sellers. Carelessness usually leads to the Amazon seller account suspension.

However, several reasons become responsible behind the suspension of the seller account and order defect rate is one of them. We have written this blog to impart enough knowledge about the solution tricks. For the purpose of reinstating the suspended seller account, you may opt to have
Amazon order defect rate suspension appeal service.

Now you must be thinking of the source platform. The important aspect is that you need to be very careful while executing any step to get to the solution edge.

What is Amazon order defect rate?

We all are aware of the certain metrics which allow the entire business process on Amazon account in the proper way. But when it gets disturbed, we collide with the account suspension. The calculation of the order defect rate is based on a number of orders with defects divided by the number of overall orders received in a limited time. Thus you may correct the flaws with it by Amazon order defect rate suspension appeal procedures.

What happens when the Order defect rate goes high?

• If order defect rate touches the marginal edge then sellers have to lose their buy box.
• Apart from this, Amazon suspends the seller account and also holds payments to conduct the process of refunding those to buyers.
• In case if ODR appears beyond 1% then the company considers that there some serious issues have owned the space.

Take a closer look at tips to maintain and watch the Order defect rate:

• You may use channel advisor’s Amazon dashboard to check the ODR on a regular basis.
• Keep taking the status review of the marketplace from time to time.
• Besides the above steps, you may check the performance in percentage and value. Being a seller, you may easily realize your status in the eye of the company.

How to improve the Order Defect Rate quickly?

After deciding to improve the ODR, you may follow the given tips:

· First of all, you should initiate to observe the feedback: We believe in starting with this point as it lets to realize the reason for increased Amazon ODR.
· In case if you observe the repetition of the issue, then another option is to appeal to Amazon to introduce some changes in the feedback so that ODR may stay at a constant ratio.
· Later you may select Fulfillment by Amazon feature that provides sellers with the option to become free from picking, packing and shipping the customer’s orders.

Once you have chosen Amazon marketplace to sell your product then always be cautious for your each business activity. In case of any issue, we are always here to offer instant Amazon order defect rate suspension appeal service upon requirement. You need to dial our toll-free number to have words with us.

Amazon SEO

Amazon Search Term Optimization

We are going to make you familiar with some facts of Amazon search term optimization through this specific blog. It becomes somewhat difficult for Amazon (AMZ) Sellers to explain the literal importance of this process. The study revealed that customers on Amazon neither prefer to “browse” at the time of their lunch hour nor during the journey to their home from the workplace.

Easy Steps For Amazon Search Term Optimization Process

Usually, customers opt to visit Amazon to check out selected items. Therefore they make use of the Amazon search bar to look for this. Thus after due deliberation about the same concern, we decided to help common visitors for this purpose.

What are the impact and importance of the Amazon Search Term?

Amazon search terms comprise of different keywords that Amazon sellers select for confirmation that the product is visible when customers find it online.  The noticeable thing it resembles the regular keywords. Amazon is equipped with some different features about which you need to stay aware of a successful business.

The AMZ’s system has five different fields to denote search terms. In each field, you may put various keywords and it can be extended up to 250 characters in length.

We will discuss Amazon’s rules to optimize search terms:

It is considered that being an AMZ seller if you are willing to have the best outcome, and then keep optimizing your search terms as much as possible. We will let you know about the seven secret tips which will help you stay away from getting penalized.

Select keywords judiciously:

Amazon maintains a focused eye on the use of brand names and other useful keywords in search terms. Taking care of this aspect will prevent your frequented AMZ seller account suspension. Another thing is that Keywords should not exceed 250 characters as it is part of Amazon rules.

Avoid the repeated keywords: The repetition of keywords does not only affect the stipulated characters but also it goes against the Amazon policies of non-duplication in product pages and ads.

Never go beyond 250 characters:

Since Amazon endorses the execution of its imposed policies at all costs, so if any violation is found, then it will lead to the rejection of entire entries in the search term. To manage the mistake, you may use 250 characters separating each by spaces.

Be habitual to compare and contrast:

Researching about competitors is the best way to improve the quality of the keywords. Such practice will empower to attain inspiration to introduce an amendment. One thing always needs to be remembered that copying of keywords may cause its deletion.

Avoid making use of punctuation search terms:

However, it is good to use the certain space for your keywords but punctuation is useless and only takes up your precious character.

Apart from all these, obey all rules of Amazon:

Since Amazon is fully inclined to maintain a fair picture between sellers and buyers, thus it is vital to be under the applied rules otherwise it will lead to the creation of unwanted troubles with seller account. Penalization may also occur along with the deletion of keywords.

What strategy should be followed while optimizing Amazon search terms?

Collect knowledge about your competitors:

This is the proven technique to realize the way of improving the keywords day-by-day. Following this method, you will easily come to know about keywords that are being used by your competitors to stay in the online marketplace.

Follow the result oriented methods for better yields:

Grab an opportunity to popularize your product at the time of high day and holidays. If we talk about the end of the year as an instance, then you may include the Christmas gifts to the search terms. But do all these keeping Amazon policies in mind to prevent the occurrence of any unwanted AMZ seller account suspension?

Choose long tail keywords:

As far as long tail keywords are concerned then it has been categorized under the super specific class. These are used to draw the attention of those customers who are exactly searching for the availability of the item they want. Long tail keywords help to save customer’s time and redirect them towards their searches straightforwardly.

Often execute steps to optimize your search terms:

It is significant to carry a required balance when it comes to optimization of your Amazon search terms. Howbeit you may avoid modification for your search terms because of facts that it is time-consuming to do it on the interval of a certain period of time.

Summarized guidelines of Amazon:

  • Never add brand names or any suspicious words.
  • Try to keep the search term to specific characters.
  • Avoid the repetition of content.
  • Maintain all search terms based on logic.
  • Do not add any fabricated statements about the product

The consistent research says that to stay in the eye of customers, it is obligatory to follow Amazon Search Term Optimization practice and obey all rules and regulation applied by Amazon. Apart from this, follow the updated strategy to meet the expectation of your customers and keep a pointed eye on your competitors.  In the competitive world, regular analysis is quite an important task. Thus be cautious at all times. For more details, you may call us on Toll-Free Number stated here. It lies accessible anytime.

Sell on Amazon for Beginners

Sell on Amazon for Beginners

When it comes to the subject of Selling on Amazon, then it usually appears great and motivated project. Howbeit it takes a while to get started on this selling platform.  The only requirement is to collect appropriate knowledge about how to carry all related tasks.

Beginner’s Guide to Start Selling on Amazon

On the other hand, it is also significant to have correct tools so that you may be able to manage your inventory as well as listings along with pacing time. Since e-commerce platform lets anyone go ahead in their business following the right strategy. In addition to this, you can create your own website where easily conduct the selling practices for your product.

Further, You’ll be accountable to find Products to Sell on Amazon:

You may come across multiple ways to source the lucrative products to sell on Amazon. There are some sellers to wish to execute the already available traditional business model such as selling those products which have been prepared by them. For more guidelines, you may contact our AMZ Expert’s, irrespective of time.

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Ring Our AMZ Expert Toll-Free Number +1-(844)-444-4171

These Steps that will help you in Resolving the AMZ Seller Query.

Other Methods to Sell on Amazon are as below:

With the help of Retail Arbitrage:

This seems as big term to initiate the selling process: You may prefer to buy products in retail stores at a low price and later resell those on Amazon. The main subject is that sellers have to keep a pointed eye for retail clearance and inventory reduction sales for both online. A large number of small sellers preferred to start selling on Amazon through this way.

In the #1 Step, they are required to make a thorough research to know about the profit potential. Although, there is also some trick to carry the selling tasks in a quite better way.

Related Blog: Increase Sales on Amazon

The Practice of Selling Private Label Products:

This has been considered a popular option for various Amazon Sellers. Mostly private label sellers conduct purchasing from manufacturers. Thereafter they conduct packaging and marketing under their own name or brand. This step has enormous benefits and the big one is that it lets you establish yourself. In other words, this initiative enables you to build yourself.

#2 Step is Manufacturing and Handmade Goods:

This is quite clear that when you prepare something yourself, then you are quite aware of its quality. The main challenges that come in front of you are to deal with Amazon’s Seller Fees for Handmade Goods. Prior to stepping for this purpose, you need to be sure about your product that you are going to sell it valuable.

#3 Step Choose and Set up Your Amazon Seller Account:

You have usually two options; the one is Amazon seller accounts, and individual seller account and Pro seller account. As per the analysis, it has been noticed that a maximum number of sellers chooses for the pro account as it possesses working sales-driving features.

Related Blog: How to Set Up Your Amazon Seller Account

Further, You Need to Create the Product Listings on Amazon:

Being an Amazon seller, you may create product listings following the two methods i.e. either you add the item to exist sing product listings or you may go for creating a new product listing for an item.

Apart from these, Manually Add the Product to Available Listings:

The feature lying as a quick Amazon shopping search will help in making you known that about the goods sold by other sellers on Amazon. When it comes to adding the products on a manual basis, then it is better to make use of seller central dashboard. Another to search for the item under list a new product making use of product name is also another way.

Always Choose the Best Listing:

You might have options for multiple listings associated with the same item. While thinking to start, search for the top-ranked listing with the best information, images as well as product reviewers.

Furthermore, You may go to Create a New Product Listing on a Manual Basis:

As far as Amazon pro sellers are concerned, they may create new product listings for items which have not been sold on Amazon. However, this specific process consumes more time. You may opt to Create High-Quality Listings that go on the basis of Keyword Research and Product Images.

Later to all these, You also needs to Manage your Inventory on Amazon:

The subject associated with managing the inventory on Amazon is said to be key to your success on Amazon. Similar to product listings given in the above segment, you also have multiple choices for the management of inventory. The one aspect is considerable that whatever way you select, you need to keep inventory updated to maintain your Amazon seller ratings high.

Related Blog: How do I Reinstated Amazon Seller Account.


The last one is the practice of Fulfilling Amazon Orders:

The last important step for Selling on Amazon is shipping orders. Amazon stands for buyers completely and hence always stay strict towards shipping the ordered item in a timely fashion.

Negative Feedback

[Updated] Remove Negative Feedback on Amazon

On Amazon, feedback is a significant aspect to help sellers differentiate themselves from the competition. Because of this, Remove Negative Feedback on Amazon can be harmful to a seller’s ability to getting the most sales feasible. Many sellers don’t know that they can remove negative feedback on Amazon in some circumstances if it doesn’t follow the Amazon review guidelines.

How do I Remove Negative Feedback on Amazon

Ratings both for sellers and for the products they sell help build belief with Amazon customers. These reviews let people who have bought products from third-party sellers on Amazon let other customers know about the quality and features of products, as well as their experience with the seller. Customers are more possible to select products and sellers with high ratings.

Negative feedback on Amazon in either aspect can have a direct influence on sales for Amazon sellers. Principally negative feedback on Amazon minimizes the possibility that a seller’s product will win the Buy Box. Since generally, more than one seller offers the identical product, winning the Buy Box is very important to get the customer to buy your product. Amazon decides a seller’s entire score of a customer’s experience by awarding or deducting points.

For instance, a sale with no problems would be worth 100 points but negative feedback (a one or two-star rating) would be worth -500 points.

Thus, if a seller has sufficient negative feedback on Amazon they may never win the Buy Box and won’t be able to attract customers to their products.

In severe circumstances, negative feedback on Amazon can even result in Amazon removing your selling privileges. Amazon calculates an Order Defect Rate (ODR), the percentage of orders that have received negative feedback in addition to other unsatisfactory buyer reactions. If a seller has an ODR more than 1% may result in that seller losing their selling privileges, according to Amazon. Thus, it’s significant to reduce negative feedback on Amazon if you don’t want to run the danger of losing selling privileges.

Not only does negative feedback harm your ODR, but neutral feedback does too. Any feedback that is 3 stars or less can harm a seller’s profile. A seller’s profile isn’t just calculated on an average five-star rating, it also incorporated a percentage of positive ratings from the past 12 months. Luckily, there is a way to handle negative feedback on Amazon that will expectantly help lessen the damage they can do.

Amazon Guideline Infringement

As a seller, you must familiarize yourself with the rules Amazon has set forward regarding feedback. If a customer leaves negative feedback that violates those policies, you can appeal that it gets removed. It can really be that straightforward.

Some examples of what is considered ineligible feedback include:

  • Product Reviews: These types of reviews must only be posted on product pages & now seller profiles. In order to provide feedback on a seller’s profile, customers must provide feedback on the service they received from the seller and not the product itself.
  • Promotional content – Any comments or link to other business or websites are not permitted.
  • Obscene or offensive language.
  • Private information.

If your products are part of the Fulfillment by Amazon (FBA) program, you can have feedback removed if it references the packaging, order picking, shipping and customer service for these things since Amazon is openly liable for those aspects of the order. If your product is not FBA, then any negative feedback regarding packaging, shipping, etc. will not be removed if it does not infringe any other feedback policy.

To appeal the removal of feedback that violates Amazon’s guidelines, just log in to your seller account. Then visit the Contact Us page, choose ‘Selling on Amazon’ and tap ‘Customers and orders’ on the left-hand side. Enter the Order ID and click ‘Next.’ Give the reason for the removal of feedback.

After you submit your appeal, it will be reviewed by Amazon and they will decide if it requires to be removed.

Reach Out to the Customer

If you obtained Negative Feedback on Amazon that cannot be removed, you must consider reaching out to the customer directly. Customers on Amazon have the ability to remove seller feedback. You can try contacting the customer to resolve their issue and then graciously inquire them to take down their negative feedback if you are able to resolve it.

You must be quick when deciding whether to reach out to a customer who has left you negative feedback. A customer has 60 days after they’ve left seller feedback to remove it from Amazon. If you don’t act quickly enough, you may miss that chance.

It can’t harm your cause to apologize to the customer if something went wrong with their order. Showing that you care about and know their irritations can work in your favor.

You must never offer a refund to the customer in exchange for them removing their negative feedback. This is against the policy Amazon has established and could result in the suspension of your seller account. Amazon needs sellers to give good customer service and work to correct any mistakes that may take place on customer orders.

Related Blog: How to Manage Negative Amazon Reviews

Remove Negative Feedback on Amazon Step-by-Step

When contacting the customer, do not begin out with inquiring them to remove their feedback. You must first provide an apology and give ideas for solving their issue. If you only show the customer that you want their negative feedback removed, they will possibly feel that you don’t, in fact, care about their issue and won’t remove their feedback. Instead, begin the conversation with an explanation and let them know you understand they are distress and that you want to do whatever you can to make it accurate. You’ll know the correct time to inquire them to remove their feedback depending on how the conversation goes. If you are able to come to a resolution, then you can courteously inquire them to update or remove their feedback.

  • Scroll down and tap on ‘View Current Feedback.’
  • Find Customer Comment and Choose ‘Resolve.’ You will be Forwarded to the ‘Resolving Negative Feedback’ Page.
  • Tap the ‘Contact Customer’ button.
  • Choose a subject from the menu.
  • Compose your message.
  • If you want to, you can comprise receipts or other documents by using the Add Attachment button.
  • Tap ‘Send Email’ to send it to the customer.

If the customer does want to remove their feedback after your discussion, they can do so by following mentioned below steps:

  • Sign in to their Amazon account and visit the ‘Your Submitted Feedback’ Page.
  • Locate the feedback to be removed and choose the ‘Remove’ button.
  • Select from the options why you are removing your feedback and choose ‘Remove.’

Leave an answer if customer Won’t Remove Feedback

There will be circumstances where a customer will not remove their negative feedback. Whether they disregard your messages or reject to remove it, you still have another choice. You can leave an answer to their feedback. This won’t remove it but it will show other customers viewing feedback that you tried to help fix their issue.

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You can answer to negative feedback on Amazon by going to your ‘Feedback Manager’. Scroll down and choose ‘View Current Feedback.’ Find the feedback you wish to answer to and choose ‘Respond.’ Enter your answer and tap ‘Submit.’

You’ll want to keep your answer proficient, courteous and small. You are mainly writing this for other customers who were not involved in the order so there’s no need to write a lot. For example, “We genuinely apologize for the experience you had when ordering from us. We’ve taken steps to guarantee our customer experiences improve in the future.”

Don’t use sarcasm and try to be attractive in your answer. Although you may mean well, it will possibly come off wrong to other possible customers. You don’t want to seem as though you don’t care about the issue the customer experienced.

Negative Feedback on Amazon isn’t always the ultimate

While Negative Feedback on Amazon can be worrying and annoying, it isn’t necessary last. Don’t let it strain you out, you do have choices to try and have it removed. Just stay focused on providing vast products and great customer service to avoid more negative feedback, while taking steps to remove accessible negative feedback.

End  Of Line:

These are the steps that will help you in resolving the (Amazon Seller) AMZ Seller Query. Ring Our Toll-Free Number +1-(844)-444-4171

Amazon Plan of Action

How to Write Amazon Appeal Plan of Action

Under normal situations, it’s great to inform Amazon how much you love selling there because it sounds optimistic and upbeat. Regrettably, you have no added possibility of getting reinstated simply because you find Jeff Bezos irresistible. If suspended, you will require to provide concrete steps addressing what went mistaken with your seller account in order to be allowed back. Thus in order to create Amazon appeal plan of action, we have briefly elaborated the process that you must follow. Have a look at the steps mentioned below before making Plan of action so that you may not face any difficulty.

  • Don’t send an instant answer by clicking the “Appeal” button. I have read many numbers of POAs that simply vented aggravation and offered no new steps taken to correct inventory, supplier or operational problems. I’ve seen sellers lay out complicated appeals that were difficult if not unfeasible to read; I knew full well that no one on the other side would bother trying to know what they meant. I have seen dreadful punctuation and grammar that was just as hard to follow. I have study begging that had no information other than pleas for help because of how many employees were involved. None of these emails incorporated real Plans of Actions or addressed any factors behind their suspension. None led to reinstatement until I intervened to help those customers write a real POA. Outline an actual case that motivates Amazon to reinstate your account. In other words, think things through before answering.
  • Don’t waste their valuable time offering commentary about Amazon processes, the sluggishness of their teams, or informing them how dissatisfied and heartbroken you are to have lost the account. Don’t give them an explanation to rush past the content of your POA.
  • Do keep it easy and give them facts.   Focus on policy matters, and not performance fundamentals.
  • Do use bullets or numbers and not paragraphs to talk about your understanding of the root causes of what went mistaken along with all of the magnificently proficient steps you’ve taken to correct each.
  • Do comprise a short introductory paragraph that instantaneously shows the reader your overall grab of what happened and how you already resolved it. Specify that you flew into action instantly after the suspension notice came in. Instead of reacting irritably against Amazon, you took time to pull together reasons and solutions. A devastatingly pro-Amazon outpouring of love for the company or selling in the marketplace is pleasant but it won’t help any more than lashing out will. Get realistic and brief, and stay that way.
  • Do inquire yourself how much you really know about the operation of your account. Can you be 100% certain that all of your listings not only match the goods you send into FBA, but they also match Amazon’s listing policies? Do you have a selected compliance employee who keeps track of Amazon policy changes and ASIN changes? How well do you know your sellers?
  • Don’t blame customers. Many sellers who obtain suspensions after too many “Not as advertised” warnings, different item condition warnings, inauthentic items, or “used sold as new” policy warnings go straight to pointing fingers at customers who don’t want to pay for return shipping. The common reason “the customer made it up!” only goes so far or covers so many complaints. I advise looking deeper into what caused some of these complaints. Begin by assuming that there should be a genuine reason behind the complaint and work your way backward.
  • Don’t include irrelevant information or commentary regarding the account review process or Amazon. I have seen suppliers comprise copies of their meeting minutes or screenshots of their great Feedback or their overall Account Health. If you are suspended by policy teams, not Seller Performance, then your performance metrics is a sidebar. Focus on particular information connected to your bug fixes.
  • Do write a comprehensive analysis, and state very clearly the “root causes” of the warnings and resulting suspension. Make sure these are simple to study and particular.
  • Do make sure that the POA has all the basics that led to the suspension addressed exclusively. You don’t require to go ASIN by ASIN but comprise solutions that you’ve applied to fix these problems on all inventories.
  • Don’t get carried away and write the longest letter you have ever written. Make sure that the most vital information (e.g. your Amazon Plan of Action bullets) is front and center, not way down in your email.

Understandably, all kinds of ideas run through your brain the moment you find Amazon suspended your account. Temptations abound to dive right in and counter each and every warning as soon as probable as if you can force your re-entry onto the site all the quicker that way. Resist this advise and focus on what you can change and then how you can communicate the efficiency of those changes to advance your account for the future. Take a systemic approach and present a plan of action that shows holistically how you’ve formed a better path forward. You’re selling Amazon investigators on the rightness of bringing you back into the marketplace, so sell this plan hard! Make them believe they have no hazard at all in doing so because you’ve implemented each new step already.

If you require any help with this Amazon appeal plan of action, don’t be frightened or too proud to inquire for it. Everybody requires an Amazon account expert sometimes.

Order Defect Rate

How to Improve Your Amazon Order Defect Rate (ODR)

If there’s one thing all Amazon sellers must be worried about, it’s the Order Defect Rate (ODR). This metric is one of the most vital measurements tracked by Amazon, used to measure your health as a seller.

It can decide who will win (or lose) — the special Amazon Buy Box.

It occasionally gets accounts deactivated.

It constantly keeps tabs on which sellers are providing positive consumer experiences — and who’s failing to fulfill consumer expectations.

It’s strict and terrifying, but not at all unfeasible to master. Once you have a tough understanding of how the Amazon Order Defect Rate works, it can become extremely simple to excel at this all-important metric.

Here are the basics that every seller requires to recognize:

How does the Amazon ODR work?

Your Order Defect Rate is used by Amazon to calculate your performance based on the percentage of orders that get negative feedback. It’s measured using three components:

  • Your A-to-z claims, which are made by consumers when orders are unacceptable or delivery is very slow.
  • Any negative feedback, comprising comments and ratings.
  • Your credit card chargeback or the number of times you refund orders.

These three factors come jointly to decide your overall Order Defect Rate. Amazon takes into account your A-to-z claims, negative feedback and credit card chargeback, and then divides it by the total number of orders throughout a given 60-day period.

Thus if you received one A-to-z claim and two negative customer feedbacks across a total of 100 orders placed in June, your ODR is 3%.

Which, for the record, is far too high, to continue selling on Amazon, sellers have to maintain an ODR below 1%.

Although, there is a bit of silver lining. Any time you obtain one A-to-z claim and one negative feedback for the same order, these are measures as one factor; not two. Thus if you notice a small difference between your ODR and the total number of A-to-z claims and customer feedback, it’s possibly because the same consumer made an A-to-z claim shortly before posting negative feedback.

Still, every piece of negative feedback is one more claim you can’t afford.

Violating that 1% threshold is more than a little treacherous. So earlier we dig into strategies for improving your ODR, it pays to understand what makes this single metric so dangerous.

What happens if your ODR reaches 1%?

Primarily, you lose the Buy Box automatically for any products you’re liable for shipping. Amazon’s aim is to secure the consumer experience and preserve buyers’ trust in the Buy Box. If your orders are defective, Amazon’s reputation is at danger.

Next, Amazon can deactivate or terminate your account promptly, holding payments in order to refund customers. Amazon is extremely strict on Order Defect Rates, so your relationship with Amazon is at danger the moment your ODR reaches 1% — no matter how big or successful you are.

Deactivation happens when your Order Defect Rate is slightly over 1%. After seller rights are removed, you have 17 days to come back with a plan of action to be reinstated.

But if your ODR is considerably over 1%, Amazon views it as a sign that serious issues are at play — things like extremely late deliveries and numerous cancellations, which have a direct impact on how customers will view the marketplace itself.

This is why that 3% we mentioned previous could be more than a little ruinous. Instead of a temporary suspension & appeals process, your account could be deactivated altogether.

How can you improve your Order Defect Rate?

While there’s an extensive range of marketing, selling and fulfilling activities to consider, a couple of key elements will always be at play when it comes to your Amazon Order Defect Rate.

Initially, assess and address feedback. We strongly suggest cautiously reading ALL A-to-z claims and customer feedback — the primary drivers of your ODR — to discover what’s causing them. Is it late shipments, cancellations or mismatched expectations?

If you find a frequent problem, make it a top priority. The earlier you overcome any issues, the less possibility they’ll have to impact your rating. If you sell overseas, make certain you can translate and know all A-to-z claims and customer feedback.

From time to time, you may come across customer feedback that comprises obscene language or personally identifiable information. Or you might find a misplaced review that’s planned for the product itself, or that addresses issues around an order fulfilled by Amazon. In these circumstances, just inquire Amazon (via Seller Central) to edit the feedback so it won’t impact your ODR.

Next, make prompt and free shipping a top priority. If there’s one thing that’s bound to result in negative feedback, it’s late delivery. Whether you fulfill orders in-house or rely on third-party logistics, take pains to guarantee minimal handling times and trustworthy shipment tracking.

Some sellers choose to use FBA (Fulfillment by Amazon) after an ODR-induced deactivation since it assures Amazon’s strict requirements will be met and can help products reappear in the Buy Box promptly. You can even use it for a small selection of your best-selling products, for a limited time period.

Keep in brain, too, that many customers post A-to-z claims and negative feedback in January because of late deliveries during Christmas. Your Order Defect Rate could be well under 1% all year, and then abruptly skyrocket if you fail to plan ahead for the end-of-year holiday rush. For this cause, it’s especially very important to optimize your fulfillment during Holidays.

In conclusion: There’s never a time to end prioritizing your Order Defect Rate on Amazon. Whether you’re working to overturn a high ODR or are being proactive about keeping it below 1%, the above tips will help.

Amazon Returns

6 Steps to Follow When Dealing with Amazon Returns

Getting returns from customers is quite disturbing for a seller. There may be various reasons for returns such as high priced, defective, damaged, accidentally ordered, no longer needed, unauthorized purchase or not matching with the product shown online. In any case, it is a loss to the seller. Here we will discuss how you should deal in such cases that could trigger your account suspension. You can follow these steps for every returned item on Amazon.

Steps to Follow When Dealing with Amazon Returns


  1. Amazon issues refunds immediately when a customer initiates a return using Prime shopping without getting the return. You should maintain a separate folder in your email to keep the record of such emails to verify that you get the return within 45 days.
  2. If you do not get the item within the 45-day limit, request Amazon for reimbursement.
  3. You should protect your seller feedback score by contacting the buyer before they could leave any feedback. It is a good idea to contact the buyer personally and apologize for their negative experience. It will enable the customer to find you as a helpful person and might consider removing any negative feedback if they have already left it. It will also encourage the customer to come back to you again for their requirements and thus will build a good customer relationship.
  4. You should be certain that all the returns come back to you for final inspection. So that you can be sure about the exact condition of your product and you can answer if any question arises after selling the item again in the future. Generally, the returned items are checked by the Amazon warehouse workers. But you should not leave it to anyone and check each and every item before adding it back to sellable inventory. After checking the item if you put it to your sellable inventory, then make it sure to put a note on it to keep a track on it that the item is returned once by a customer.
  5. Find out the reason for which your products were returned. In Seller Central, there is an option of running a report. After logging in, choose Fulfillment and then Customer Concession. Then click on Returns to find out the reason given for the return. In case your product is not shown on the report, then you have to open a ticket with Seller Central and raise a question asking for the reason of return. You should know the reason of return to take appropriate actions in the future to avoid it occurring again.
  6. Inspect the items thoroughly that are returned to you, even if it is not opened and looked ok. Find out the defects on your own and match with the reasons mentioned by the shoppers. You can write to seller performance team if you find any discrepancy.

Remember that you do not have to worry about returns if you are taking proactive measures on time and eliminate the reasons that can lead to suspension. If you are serious for doing business in the right way, Amazon will also be with you and support you.

The competition is getting tougher day by day. To stay one step ahead and win the battle you must showcase your product best. Experienced and specialized service providers can help you achieve the same. Our team strategically executes Amazon Store Optimization and marketing projects for clients. Call us now +1 844 444 4171 (Toll-Free) for a free consulting.

Manage Negative Reviews
Amazon, E-Commerce

How to Manage Negative Amazon Reviews

Manage Amazon Negative Reviews

Negative product review potentially damages the average rating if it does not have a solid base of positive reviews. But despite good ratings, many shoppers check only negative reviews to get an idea about the issues related to that product. That is how even a single negative review leads to a drop in sales. It is quite obvious that to be successful, sellers surely want to remove the negative feedback from their product page.

Here we will discuss how you can manage such reviews and protect your account.

1) Ask the customer for a revision or removal of the Amazon negative feedback

Feedback can be altered or deleted by the customers easily. So, you can contact your customers directly to discuss it. This process is successful when customers put wrong star rating by mistake or you have eliminated the reasons of negative feedback.

Again while approaching the shoppers, you need to take utmost care of the Amazon’s policies not to pressurize them or offer any incentives or payments for resolving the issue. Be friendly and maintain your tone. You can explain to them how their reviews are important for you and how the negative one can damage your work. If you can explain your concern without blaming them and show them your eagerness to develop the process, then they will surely help you to remove the reviews and enhance the star rating.

2) Removing fake feedback by Amazon

You can ask Amazon to remove inappropriate reviews. Amazon will help you if the customer violates the review guidelines. You should indicate how the shopper is violating the review guidelines to increase your chances of success.

Related Blog: Remove Negative Feedback on Amazon

Remember that Amazon will delete reviews only if there is a specific violation against its guidelines. You should not report each and every review to get deleted. It may lead to damage your status on Amazon. Report a review if it actually violates the guidelines. You should try to find out the fake comments that can harm your business and you can ask Amazon to remove them. You can find out the fake ones if the comments are a one-word type, remarks from a competitor having a commercial interest, third-party material, from the phone numbers, emails, URLs etc.

3) Putting comments publically

You can give your views directly by commenting on the unwanted review explaining the measures you have taken to resolve the problem and that customer won’t face such problems in the future.

If you make it clear on what actions have been taken to eliminate the problem and how its occurrence will be prevented in the future, then potential buyers will be convinced and will come back to your store to purchase even though the negative review is still visible.

If the shoppers correctly criticize your product, then you should apologize for the inconvenience and explain your concern for solving it.

Remember that dealing with negative reviews begins with a good product and customer service. Your prime goal should be to avoid the entire unwanted reviews and eliminate the main causes of their occurrences. You should focus on developing quality product and services to save a lot of hard work and enhance the sales in the long run.

You cannot avoid negative seller feedback, but you can follow the correct steps to remove it or at the very least minimize the effect of one single review on your overall seller rating. Experienced and specialized service providers can help you achieve the same. Our team strategically executes [dt_highlight color=”” text_color=”” bg_color=””]Amazon Feedback Management[/dt_highlight] and marketing projects for clients. Call us now +1 844 444 4171 (Toll-Free) for a free consulting.