Those days are over, when you were able to do free advertising in social media. Nowadays almost all popular social media such as Facebook, Twitter and LinkedIn have started paid advertising for their own businesses as well as for the e commerce marketers. But the expenditure is not that big till now. Research found that social media spending, on average, is just 9% of the overall budget of the organizations which is supposed to be increased up to 22% within next five years. This accounts for a strong planning for marketing activities of e commerce businesses on social media even though the return on this investment is remarkable. That is because of the plethora of tools provided by these advertisement platforms.
Here are some benefits to paid advertising on social networks:
Very Effective Segmentation
Using social media, marketers can easily target different segments of customers by location, interests, age, job title and much more. The custom audience segmenting tool offered by Facebook and LinkedIn makes it possible to around 50-percent reduction in cost per lead. For example, if a seller deals in women clothing, he can post on pinterest, and one having products for young generation can go for posting on snapchat and for oldies, linkedIn. From simple to highly specific segments, almost all social media platforms offer some level of filtering audience.
Sophisticated video advertising
Consumers today are searching for more detail of the product they want to buy to make it sure that they are selecting the right products. Videos of the products allow them to go through how they actually work providing confident to the buyers making them more engaged resulting more conversions. You can shoot a video showing product features along with how it will be used. Videos can explain better than writings and people prefer the same. Popularity of YouTube says it all. Video and social media are the two most growing segments in digital space. Posting videos for advertisement on social media is an excellent idea.
Accurate social data analysis.
There are many technical tools available with many technical solution providers to enable e-commerce marketers to measure each and every aspect of their social campaigns. You can measure how the networks are performing, what types of social content working for you, and the actions are taken by your customers as well. Likes, shares, comments etc. are some of the aspects that a seller can consider. It becomes easier for e-commerce marketers to deal in the results.
Better Content distribution.
Nowadays anybody having an internet connection and a social profile is more or less a publisher. Social media made this happen. More credit goes to the one selling a brand. There are numerous examples of e-commerce websites who engage their customers with valuable contents that can be easily shared in social media. You can try one after another mode of contents like blogs, photos, videos, info-graphics, multimedia etc. to find out what is working the best for your products. Social networks open up endless opportunities to distribute content. Let your social networks showcase your brand and distribute the best you can produce.
Go for content curation
With ample information floating on internet, it becomes easier for the e-commerce marketers to find out the most useful and interesting content on a particular topic that can create value to their potential buyers. You will find blogs and newsletters on many e-commerce sites that serve the purpose. Shopify blog is such an example. STORQ is another example that sells fashionable clothes to expecting mothers and curates pregnancy- related contents for their esteem customers who are useful for them and thus providing them reasons to follow their brand. Amazon also introduced BlogSpot years back to avail the benefits of contents curation.