Part One: Examine Amazon’s reasons for the suspension
You can’t expect to do anything about your account suspension until you know why Amazon took this action. Amazon is always quick to inform you that your account is suspended and will give you a generalized reason. However, there will be few particulars shared in this initial communication. They are, for example, unlike to mention which of the Amazon policies you have violated. Even if they try to clarify, Amazon’s language can border on incomprehensible, as it favors technical speak over clear English.
The beginning point for your investigation must be to preview your Seller Central. Here Amazon will have flagged possible violations. Of the many causes to suspend your account, some of the most ordinary are mentioned below.
Poor Seller Performance
Your seller performance will be examined closely by Amazon. It is in the sites best interest to weed out potentially unsuccessful sellers who decrease the reputation of the selling community as a whole. Amazon set minimum standards you require to meet – and it is always best to try to go above these targets with some comfort to keep away from surprises. The minimum standards are:
Order defect rate: < 1%
Pre-fulfillment cancel rate: <2.15%
Late shipment rate: <4%
These are pretty tight numbers. It is always best to stay well within your means of delivering to make sure you can perform efficiently.
Seller Policy Violation
In the perfect world, you would know Amazon’s policies inside out before trying to become an Amazon seller. Sellers must also commit to commonly reviewing the information provided to make sure they are not infringing any of Amazon’s necessities – occasionally they change. It is the seller’s liability to make sure they know this – and can be penalized if they do not. In short, ignorance is not a defense. The penalty for not knowing the policies could be a quick suspension of your ability to sell on the site – so putting in the homework is significant.
Selling/ displaying restricted products
For quality guarantee reasons, Amazon has tight regulations on the products in your inventory. If you are recognized as someone not aspiring to Amazon’s ideals you could have your account suspended.
Part Two: How to appeal against your suspension
So, step one in answering your Amazon Account Suspension is to completely investigate across all your accounts your activity in recent times. You must pay special attention to any ASINs where there has been a policy warning issued.
Then, study through the suspension notice carefully. You will require to work hard to read the language of the policy violation – but there will be an explanation in there somewhere. The primary place to begin is your Seller Central Performance metrics. If nothing shows up instantly then you will require to open a ticket with support in order to clarify the details.
When commencing your appeal make it clear you know the cause for your suspension and admit the potential harm done to buyer trust and the customer experience. Make sure you acknowledge that you respect Amazon’s wish to maintain the highest standards of user experience and that you know that this quality process is there to secure all sellers. There is no point criticizing Amazon for the policies they set – they do not have to allow you sell on the site and to be honest if you are hard they will be happier if you don’t.
Once this introduction has been completed you must offer a thorough Plan of Action based on your own findings into the violation. The more thorough the plan, the more possible the appeal will be successful. In your plan of action, you must consider:
- Why the consumers have complained
- The solution to this issue, so a similar thing will not happen again.
It is particularly significant to recommend alternative supply if the product was seen to be inferior from your original source.
Part Three: Tips for making an efficient plan of action
Here are a few tips for the most successful plan of action. Although it is not assured that your account suspension will be lifted, these tips will provide you the best chance.
Tip 1: Stay professional
Do not complain about Amazon or become offensive because of loss of income and revenue caused by the suspension. There is also no point in informing them about the heartache and stress caused. Keep to the point of what has happened and how you will put it correctly.
Tip 2: Keep to the facts
You must avoid too complex explanations. Keep your points easy and keep to the facts of the circumstances. The operative reading your appeal will not know you nor will they hope to get to know you. They want to be furnished with enough details to make a practical judgment on your behalf.
Tip 3: Use bullet points and numbers
The best way to guarantee instant and clear communication is to write in bullet points and numbered lists. Long explanation will make it hard for the operative to pull out the most salient points to make a decision.
Tip 4: Comprise a brief introductory paragraph
This paragraph must acknowledge the problem and your wish for a solution. This must make it clear very promptly what the query is about and how it can be resolved.
Tip 5: Avoid over-explanation or inappropriate detail
Do not go into an explanation on the account review process or wider contextual issues that impact on your selling status. You require to stick to the details that Amazon will care about – even if you care about so much more than their policy violation.
Tip 6: Don’t blame the customer
It is not in Amazon’s best interest for a supplier to see the customer as the problem. Therefore, even if there are genuine reasons for complaint against the customer – avoid this and just focus on the lessons learned and how you will seek to perform in the future.
Tip 7: Address all violations
Make sure your plan of action addresses entire violation noted in the suspension email.
Part Four: General practices for avoiding suspension
It is always best to keep away from suspension in the first place. Here is some significant recommendation for avoiding the stress and loss of income from an account suspension. Much of this advice focuses on knowing and understanding Amazon’s policies – there really is no shortcut here.
Tip 1: Check your Amazon Reports on a normal basis
Tip 2: Make your shipping metrics the most significant – have your orders shipped as estimated?
Tip 3: Keep up-to-date with the listing descriptions necessities – these will change. Your listings may begin to violate policies upon the initiation of such changes.
Tip 4: Download the Amazon seller app – this means you will obtain notifications and communications promptly.
Tip 5: Take the entire support from Amazon you can. They will keep you updates about rules, particularly if you sign up for notifications.
Tip 6: Invest in an inventory management system.
Tip 7: Document the whole thing that relates to your supply chain
Tip 8: Pay close notice to service issues. In other words, stay on top of your complaints and communication from customers. Answer promptly and decisively – particularly to requests for returns.
It is worth noting that electronics is the major category to suffer suspensions. Another point – sellers have had a lot of difficulty selling Apple products due to aggressive tactics by the brand. Thus, it may be a good idea to avoid Apple products to avoid suspension.
Part Six: What is the difference between suspension, denied and banned?
There are three levels of sanction compulsory by Amazon. These sanctions enlarge with seriousness.
This means your capacity to sell has been stopped. However, it also means you have the possibility to appeal the suspension and give details of the action you plan to put in place to avoid such circumstances in the future.
Denied means your appeal has been refused. This is not the end of the globe – it just means your Plan of Action was not comprehensive enough or seen to offer enough guarantee that the same wouldn’t happen again. You will require to submit a new plan of action.
This is the most serious situation you can face. This means you will no longer be able to advertise on Amazon. It is possible that you have appealed more than once and now Amazon will reject to answer to your emails.
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