If your selling privileges have been detached by Amazon for any cause, for ex-order issues, customer service complaints, UPC/ASIN match issues, or reported policy violations, they may be suitable for reinstatement by appeal. Have a look at it:
Simple Steps for Appealing an Amazon Seller Deactivation
1. Find out Why you Were Deactivated by Amazon
Review any notices in your Amazon Seller Central account below Performance > Performance Notifications. They must also have sent you to notice details via email, but this will help you learn if your deactivation was due to performance issues or for a potential violation to the Amazon Selling Policies and Agreements.
2. Evaluate Your Amazon Selling Practices
In Amazon Seller Central, review your customer metrics and recognize those that do not meet the Amazon performance targets. Assess your selling practices and review your inventory for items that are in violation of their policies. Even if you have filtered violations that they have reported in the past this does not mean Amazon has recognized all of your potential violations promptly. Amazon (or any business) is not going to give you policies to follow and then imagine that they can be ignored as long as every time a violation is reported you resolve it…they imagine you to be familiar with the policies and work to avoid any violations before they require to review your listings in more detail.
Amazon Seller Performance Targets
All Amazon sellers must be working toward achieving and maintaining a level of customer service that meets the following seller performance targets:
- Order defect rate: < 1%
- Pre-fulfillment cancel rate: < 2.5%
- Late shipment rate: < 4%
Amazon selling accounts are commonly deactivated for:
- Performance issues….your Amazon customer metrics do not fulfill their targets.
- Violations of the Amazon Selling Policies for your product segment and particularly:
1) Setting up a second Amazon account, in the similar locale, to have two Amazon listing uniqueness. This one can occasionally trip people up when selling….particularly if they have more than one person selling from different accounts in the same home. If your partner or child is also accessing Amazon from the similar home IP for instance, but you both sell from two different accounts it might be flagged as a dual account at Amazon.
2) Working and maintaining several seller accounts is banned by Amazon. (see above) Amazon will check IP addresses on closed accounts.
3) Violating the Amazon Price Parity section of the Amazon Policies & Agreements. You must refer to your agreement for information. The fundamentals of the article state that a merchant should maintain price similarity between the products you offer through your other sales channels (your own website, eBay, etc) and the products you list on Amazon. This comprises reflection of shipping charges, refunds, and discounts. This does not mean that you cannot have different prices for different channels, particularly since you have Amazon fees which differ from eBay, etc….but you wish to avoid being noticeably different if selling on multiple channels.
4) Marketing straightly to your Amazon customers in violation of the Amazon Policies & Agreements. The fundamentals of the Amazon necessity states that a seller will not use Amazon information contact or market to a customer with the aim of having them make extra or alternative purchases outside of Amazon (e.g. directly on your own website). You can surely have your name and logo and web address in your email used or in your invoice on the items shipped from your wholesale dropship distributor, but they want to make certain you are not attempting to list a few items at a sudden discount and then go and communicate directly about why they must shop on your website. Your invoice, email, or email signature, for example, could reference your domain, but don’t directly inform them “Stop shopping on my Amazon store because my website has even more and better items!!” for example.
5) Infringements of the Amazon policies for banned content or restricted items. This is habitually a section that can cause issues for new sellers, particularly if you are new to your seller and their products. For most product categories, it’s not really an issue, but with health items and adult products, potential violations are much more ordinary. Inventory Source has already filtered out any recognized issues reported by other sellers for you, but as new items are added or policies change, you want to be conscious so you can better use your InventorySource.com account tools and filters to decrease any potential issues.
3. Make a Plan of Action and an Appeal Letter for Amazon
In your plan detail steps, you will take to fix the problem(s) that Amazon recognized in the deactivation notice or that you known in Step 2. Providing an exact Plan of Action that covers the problems increases your possibility that your Amazon selling privileges will be reinstated.
What to include:
- A comprehensive understanding of what happened to cause the issue. If the Amazon deactivation was a result of repeated warnings, be sure to speak particularly to the most recent warnings and let them recognize for any violations you missed in the past those were always removed by you same day (and filter them so they don’t come back).
- What was done to resolve the issue(s) that caused the deactivation?
- What will be done to avoid the issue from happening in future?
- A comprehensive understanding of what happened to cause the issue. If the Amazon Deactivation was a result of repeated warnings, be sure to speak particularly to the most recent warnings and let them recognize for any violations you missed in the past those were always removed by you same day (and filter them so they don’t come back)
- Quantify the whole thing feasible. Don’t speak “many,” “a few,” ”several,” “occasionally,” etc. Use numbers and time frames were probable.
- Make reference to the particular policy that caused the issue to reveal you understand it and are taking action to obey with it. You can even show you have expelled an exact section of your catalog by category or brand if they had the issue or show you have reduced other items after seeing they had a similar policy issue. Again, Amazon is not going to inform you every item that is an issue in their alerts…you will want to filter those and report them to your InventorySource.com support to make sure its set for you as required, but you will also want to show you have filtered others now that you are more conscious of the policy or how to look other items with the issue in your catalog before they list.
- Amazon imagines that if you failed to obey with a policy in the past, you will require to invest in some way (time, money, people) to fulfill in the future. Possibly you did not use the filters in your Inventory Source account to control the listings, so allow them to know you now (even if you had it before) use an inventory management system which has built-in controls and automated updates and a fully managed support team after it.
- Your plan should address the specific concerns raised by Amazon….saying “sorry” and “will try harder” won’t work.
- Send your Appeal to Amazon
With your Amazon Plan of Action, deliver it to Amazon Seller Performance with your request for reinstatement. Use the “Appeal” button in the Performance > Performance Notification screen) or email it to firstname.lastname@example.org
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