Amazon has offered world’s widest online marketplace for thousands of sellers all over the world. the sellers in Amazon are enjoying its vast customer base and growing their businesses exponentially. To control such a big all seller network, Amazon has its own sets of guidelines and policies to avoid the misuse of the services. Violating any such rules or policies leads into seller account suspension.
When sellers’ account is suspended by Amazon, most of them used to make common mistakes and spoil the appeal process. Any wrong step taken may lead in delaying reinstatement and reducing the chance of getting affirmative answers from the Amazon seller performance team. Reinstatement is a process and it is very important to start implementing the right exercise as soon as the account is suspended.
Suspension is a part of e-commerce processes on Amazon. It creates panic in many sellers and due to lack of knowledge many jump into submitting their appeal with inefficient and weak plan of action. Amazon never entertains any appeal without a strong and appealing plan of action. Accounts with only some very minor violation can be reinstated easily. Generally, the process of preparing an well designed plan of action takes many days or even some weeks as well.
Many sellers think that they can easily open a new seller account if their original seller account is suspended, and start selling again. Sellers often use a different name and bank account to avoid the process of reinstatement. But actually this is not the case at all. The idea of opening a new account never works after suspension rather it will damage the process of appeal and cause delay in reinstatement.
Amazon has several ways to link seller accounts. Amazon never discloses the linking algorithm to anyone but some of the details could be,
- Detail of the seller
- Email address of seller
- Bank account information
- IP address of the device from where all the transactions were done
- MAC address of network adapter
- Information of the Registered company
Opening a new seller account is not allowed in Amazon. If anyone opens a new account, just because his first account was suspended, then the second account will be identified and it will get linked to the original suspended account. The second account will also be suspended and then there will be no chance of getting those accounts reinstated. In such situation, the sellers has not only wasted time in opening a new account but also reduced the chance of reinstatement on their original account.
Whenever any seller account is suspended, the seller must focus on preparing the best plan of action and appeal for the existing account to reinstate rather than wasting time in opening new account. If the seller cannot appeal on time, then it will become difficult to reinstate that account. Also, the process of reinstatement requires its own time. So altogether the situation will become very tough for the seller.
It is better to follow Amazon’s policies to be a successful online seller.